Marketing Analytics Intern

Responsibilities

Develop and optimize multi-touch attribution (MTA) frameworks to align with media mix modeling (MMM) findings to further refine the evaluation of marketing channels Collect, clean, and prepare data for testing/modeling and future reporting, ensuring data quality validation and documentation are top-notch Analyze model outputs to provide actionable recommendations for marketing strategy (including campaign and tactic) improvements; interpret test results and highlight key findings to enhance future campaign planning Evaluate, design, and recommend experiments to measure the incremental impact of marketing tactics; support the interpretation of test results, highlighting key findings to enhance future planning Conduct in-depth analyses of customer data to develop robust audience segments and collaborate with marketing teams to recommend tailored strategies for each segment Work with various teams to ensure analytical outputs align with business needs and document workflows and insights for the team Qualifications Pursuing a bachelor's or master's in marketing analytics, data science, statistics, business, or related field Strong interest in marketing analytics, data-driven decision-making, and a proactive and collaborative attitude Familiar with statistical and data analysis concepts, with a willingness to learn (given current advances in AI) Preferred Skills: Proficient in Python, R, or SQL Experienced with Databricks, Funnel.io, Tableau, Power BI, or similar platforms and tools Familiar with Adobe Analytics and/or Google Campaign Manager data Knowledgeable in experimental design and marketing measurement methodologies (e.g., incrementality testing, MMM, MTA) AARP will not sponsor an employment visa for this position at this time. Additional Requirements Regular and reliable job attendance Exhibit respect and understanding of others to maintain professional relationships In office/open office environment with the ability to work effectively surrounded by moderate noise Effective verbal and written communication skills Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.Develop and optimize multi-touch attribution (MTA) frameworks to align with media mix modeling (MMM) findings to further refine the evaluation of marketing channels Collect, clean, and prepare data for testing/modeling and future reporting, ensuring data quality validation and documentation are top-notch Analyze model outputs to provide actionable recommendations for marketing strategy (including campaign and tactic) improvements; interpret test results and highlight key findings to enhance future campaign planning Evaluate, design, and recommend experiments to measure the incremental impact of marketing tactics; support the interpretation of test results, highlighting key findings to enhance future planning Conduct in-depth analyses of customer data to develop robust audience segments and collaborate with marketing teams to recommend tailored strategies for each segment Work with various teams to ensure analytical outputs align with business needs and document workflows and insights for the team Pursuing a bachelor's or master's in marketing analytics, data science, statistics, business, or related field Strong interest in marketing analytics, data-driven decision-making, and a proactive and collaborative attitude Familiar with statistical and data analysis concepts, with a willingness to learn (given current advances in AI) Preferred Skills: Proficient in Python, R, or SQL Experienced with Databricks, Funnel.io, Tableau, Power BI, or similar platforms and tools Familiar with Adobe Analytics and/or Google Campaign Manager data Knowledgeable in experimental design and marketing measurement methodologies (e.g., incrementality testing, MMM, MTA) AARP will not sponsor an employment visa for this position at this time. Additional Requirements Regular and reliable job attendance Exhibit respect and understanding of others to maintain professional relationships In office/open office environment with the ability to work effectively surrounded by moderate noise Effective verbal and written communication skills Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.