Social Media & Content Manager

Description

At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you’ll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman’s, and Pangburn’s have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let’s continue making chocolate lovers happy!

A day in the life…

As Social Media & Content Manager, you will define the vision for our digital presence, build a strategic roadmap to bring that vision to life, and lead execution across all social platforms. You will take ownership of our brand storytelling, foster an engaged community, and collaborate across teams to deliver compelling content and campaigns that resonate with our audience — all while driving measurable growth and impact. You will develop and implement a comprehensive social media and content strategy aligned with business objectives and craft and curate engaging content that strengthens brand identity and sparks conversation. As the Social Media & Content Manager, you will also analyze performance data to optimize campaigns and demonstrate ROI. You’ll have the opportunity to partner with cross-functional teams to amplify initiatives and ensure consistent messaging and build and nurture a vibrant online community that deepens brand loyalty.

What you will be doing…

Strategy & Content Pillars

• Develop, launch and execute a comprehensive social media strategy aligned with brand goals.
• Define and evolve Content Pillars (e.g., Product Innovation, Behind-the-Scenes, Customer Stories, Seasonal Gifting) to ensure a consistent and diverse feed.
• Stay ahead of platform trends (TikTok, Instagram, etc.) and identify "white space" opportunities for the brand to stand out.

Content Creation & Curation

• Plan a monthly content calendar that balances high-quality produced assets with agile, "lo-fi" trending content.
• Brief creative teams (or create yourself) engaging video content (Reels/TikToks), photography, and copy that drives "save" and "share" actions.
• Ensure all content reflects the brand's tone of voice: [e.g., Warm, Insightful, and Fun].

Community Management

• Actively manage and grow our online community by responding to comments, DMs, and mentions in a timely and brand-appropriate manner.
• Proactively engage with influencers, partner brands, and "super-fans" to increase brand sentiment.
• Monitor social conversations to identify customer pain points or new product ideas (social listening).

Analysis & Reporting

• Track and analyze key performance indicators (KPIs) including engagement rate, reach, click-through rate, and conversion.
• Provide monthly reports with "So What?" insights—moving beyond raw numbers to explain why content performed and how to optimize next month.
• Conduct regular competitor analysis to ensure we remain relevant in the chocolate and gifting space.

This job posting is not all inclusive and other duties may be assigned.

Do you have what it takes?

(Basic Qualifications)

• Bachelor’s Degree or equivalent work experience.
• 3+ years of experience in social media management
• Proficiency in social scheduling tools (e.g., Sprout Social, Later), Canva/Adobe Creative Suite, and native platform analytics.
• Strong copywriting experience and the ability to write punchy, engaging, and error-free captions.
• Excellent trend awareness with an "online" personality who understands meme culture, trending audios, and platform algorithm shifts.
• Strong analytical mindset who is comfortable with Excel or Google Analytics to track the ROI of social efforts.
• Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation.

Do you stand above the rest?

(Preferred Qualifications)

• 3+ years of experience in social media management in CPG, Food & Beverage, or Creative Agencies.

If visiting our manufacturing plants, you will be expected to:

• Adhere to Good Manufacturing Practices (GMP) to ensure product quality and maintain compliance with food safety standards.
• Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the plant’s food safety and quality objectives.
• Promptly report and take appropriate action on any observed or potential food safety hazards, process deviations, or non-conformities by notifying the designated plant supervisor, in accordance with your role and responsibilities.
• Actively contributes to the continuous improvement of the company’s Food Safety Culture through engagement and actions aligned with your role.

At Russell Stover Chocolates, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace.

We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.

Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.

Make Happy. Work Happy.