Future-Able is hiring : Senior Creative Strategist - Performance Ads in Sacrament

MediabistroSacramento, CA, United States

1 day ago

Job type

Full-time

Job description

Position Overview

We are seeking a Senior Creative Strategist - Performance Ads to drive the creative strategy and testing discipline that fuels our paid acquisition growth. This is not a media-buying role - it’s a creative leadership role focused on the psychology of performance advertising : angles, hooks, formats, personas, briefs, and scripts.

The ideal candidate is a digital-native creative strategist who has developed winning ad concepts on Meta and YouTube. They understand the direct-response levers that drive performance and can lead the creative testing roadmap while scripting, briefing, and iterating ads that scale.

This role requires both hands-on creative ability (scripting and writing ads, building briefs, reviewing edits) and leadership experience (shaping the roadmap, mentoring junior creative strategists, and guiding agency / production partners).

Key Responsibilities

Own the creative lever for paid social and video performance marketing.
Design and lead the testing roadmap across hooks, angles, formats, and audiences.
Provide senior-level feedback on briefs, scripts, and assets to ensure alignment with performance goals.
Translate trends in performance creative into actionable concepts for N&T.
Partner with the acquisition manager and media buyers to align creative with targeting strategy.

Scripting & Briefing

Write scripts, hooks, and headlines for Meta, YouTube, and TikTok ads.

Build clear, performance-oriented creative briefs for designers, editors, and UGC creators.

Review and refine copy, concepts, and edits to maximize clarity, impact, and conversion.

Creative Development & Testing

Direct production of ad assets (static, video, UGC, motion graphics) with performance outcomes in mind.

Maintain a steady pipeline of creative concepts to systematically test and scale.

Analyze performance data and apply insights to improve creative iterations.

Champion a culture of structured experimentation and disciplined creative testing.

Qualifications

6–10+ years in performance creative strategy , with proven success on Meta and YouTube.

Strong portfolio of ads that demonstrate direct-response success (angles, hooks, scripts, formats).

Hands-on experience scripting / writing performance ads and leading creative briefs.

Experience working with DTC, beauty, skincare, or consumer lifestyle brands strongly preferred.

Familiarity with e-commerce funnels, customer acquisition, and retention dynamics .

Demonstrated ability to lead creative testing roadmaps and frameworks.

Experience mentoring or leading creative pods / teams a plus.

Skilled at balancing creative instinct with performance data.

Collaborative, entrepreneurial mindset and passion for scaling high-growth brands.

How to Apply

Please submit your resume which includes a link to a portfolio or case studies of performance ads you’ve scripted, written, or directed (Meta, YouTube, TikTok).

#PerformanceAds #CreativeStrategy #PaidSocial #MetaAds #YouTubeAds #DigitalMarketing #Ecommerce #BeautyIndustry #CleanBeauty #GrowthMarketing

Employer & Location

Location : Remote – Priority given to candidates in the U.S. (EST or CST preferred)

Compensation : $120K – $140K annually, determined based on experience, skills, and geographic location.

Employment Type

Full-time

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Creative Strategist • Sacramento, CA, United States

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