Economist II, Marketing Measurements, Marketing Measurement and Performance Supp

Economist II, Marketing Measurements, Marketing Measurement and Performance Support (MAPS)

The Marketing Measurement & Performance Support (MAPS) organization is looking for an experienced Economist interested in solving one of the most challenging business problems in marketing measurement and developing innovative structural causal models. Working with our team of data scientists, applied scientists, and economists, this economist will help redefine scalable marketing measurement at Amazon and its subsidiaries.

The MAPS organization’s mission is to be the most trusted source of measurement science solutions to drive marketing investment decisions across Amazon. The MAPS team provides incrementality and efficiency measurement services to the marketing stakeholders across Amazon’s Stores suite of businesses. MAPS applies industry-leading causal inference models to measure omni-channel effectiveness of marketing campaigns from these businesses worldwide.

As an Economist, you will be responsible for the design and development of state-of-the-art measurement and optimization models, while collaborating with other scientists, businesses, marketers, and software teams to solve key challenges facing the teams. Such challenges include measuring the incremental impact of multi-channel marketing portfolios, estimating the impact on long-term inter-related customer actions, and scaling measurement solutions for WW marketplaces.

Key Job Responsibilities

• Developing the next generation of Marketing-Mix-Media (MMM) models combining structural and reduced form econometric techniques.
• Delivering accurate and actionable incrementality estimates to improve marketing portfolio optimization.
• Coaching and guiding junior scientists in the team to grow the team’s talent and scale the impact of your work.

Basic Qualifications

Preferred Qualifications

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

We are committed to a diverse and inclusive workplace. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit for more information.

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