Avenue5 Residential is hiring : Marketing Director in Phoenix

Join to apply for the Marketing Director role at Avenue5 Residential

Avenue5 is growing, and we are in search of a marketing director to join our dynamic team of Fivers.

About Us We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :

Listen to our associates, recognize them, and give them room to grow

Invest in our associates to help them become the best version of themselves

Approach every important decision with our associates in mind

Celebrate our associates’ successes and encourage them to raise the bar even higher

Summary Of Responsibilities The regional marketing manager serves as the Avenue5 business partner responsible for property marketing performance in a region and / or portfolio of multi-family properties. This position provides innovative marketing solutions that leverage Avenue5 best-in-class marketing techniques to maximize property performance. Leveraging extensive subject matter expertise in digital and mobile marketing techniques and an understanding of the market landscape, the role will support, guide, and provide feedback to the on-site team regarding the development of a property’s brand identity and the execution of the integrated marketing programs. In addition, the position reviews and analyzes performance metrics and ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

Primary Responsibilities And Objectives Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and / or assigned portfolio

Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region / portfolio

Apply considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns using digital and traditional channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, radio)

Mentor on-site property marketing teams in developing collateral for websites, ILS, Craigslist, social media and print to serve clients

Understand the client’s and company’s business objectives to maximize property marketing and performance

Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients

Understand the market landscape including technology trends and competitor strengths / weaknesses as they relate to property management

Maintain a working knowledge of Avenue5 features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family space

Present the marketing strategy and results at the property’s quarterly and annual business review meetings

Mentor, coach, and provide performance feedback for on-site sales teams in sales techniques and salesmanship skills

Work with property teams to create growth strategies for all properties in the region, providing input to new business development RFP / RFI responses with sales and client services

Perform other duties as assigned

Education And Experience Bachelor’s degree is required

Five plus years of experience in direct real estate multi-family marketing within the property management industry is required

Three to five years of pre-development, lease-up, and / or grand opening experience in the multi-family property management industry preferred

Three to five years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required

Advanced level knowledge of Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel

Three to five years of experience in website, ILS, Craigslist, SEO, SEM, and digital data aggregators is required

Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required

Two to three years of digital, creative, and branding agency experience required

Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred

Three to five years of experience in Yardi Voyager Marketing module, RentCafe, RealPage, or other equivalent systems is a plus

Participation in industry groups is a plus

OMCP certification is preferred

Skills And Requirements Ability to work independently and prioritize effectively in a fast-paced environment

Intermediate to advanced level knowledge of MS Office Suite including Outlook, Word, PowerPoint, and Excel (including advanced functions)

Excellent written and verbal communication skills

Strong conceptual and creative thinking skills with a solid knowledge of typography, color theory, design, and layout principles

Exceptional project management skills (PMP certification is a plus)

Strong understanding of property management industry trends, issues, and emerging technology

Outstanding presentation skills capable of engaging internal and external stakeholders

Experience in managing, expanding, and developing client relationships

Entrepreneurial mindset with the ability to work independently and in a team

Ability to lead and develop associates by communicating a shared vision and providing coaching

Positive demeanor, eagerness to learn, and professional judgment

Required to complete and pass Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned

Scheduling Must maintain a regular schedule, may require working outside business hours, weekends, and non-traditional holidays

Ability to travel (35%)

Hybrid - 3 days a week in office

Environment Office environment typical of an office building.

Physical Requirements Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions, including but not limited to :

Ability to lift, push, and pull up to 25 pounds

Ability to remain stationary, move, reach, and position oneself as needed for extended periods

Must be able to observe and detect signs of emergency through visual and / or auditory cues

Ability to communicate and exchange ideas with others, and convey detailed or important instructions accurately

Ability to perceive sounds at normal levels and to distinguish details in sound

Visual requirements including color, depth perception, and field of vision

Ability to coordinate, synthesize, negotiate, communicate, and instruct

Ability to tolerate stressful situations

Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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