Ineos Brand Ambassador / Community Engagement Specialist

Job Description

Job Description

Brand Ambassador / Community Engagement Specialist

Employer : Roseville INEOS Grenadier | A ForAnyAuto Group brand

Location : Roseville, CA (Greater NorCal events)

Type : Part-time (15–25 hrs / week) - option to expand full-time hybrid with sales

Target Start : December 2025 (ahead of our January 2026 soft opening)

Why this role exists

INEOS Grenadier is a true overlander brand. We’re opening Northern California’s newest Grenadier store and need a boots-on-the-ground evangelist to build the local community before, during, and after launch. If you live for the outdoors, love talking to people, and aren’t afraid of mud, early mornings, or long event days - this is for you.

What you’ll do

• Be the face of the brand at off-road meetups, trail runs, mountain bike events, running races, cars & coffee, and in-store 4x4 days.
• Plan, staff, and recap events : outreach, load-in, booth setup, waivers, lead capture, follow-up lists, and ROI summaries.
• Create content that doesn’t feel like ads : short-form video, reels, stories, trail tips, owner spotlights, User Generated Content (UGC) curation, and quick blog posts for our site.
• Grow partnerships with local clubs, trail stewards, outfitters, gyms, and race organizers.
• Drive measurable outcomes : qualified leads from events, test-drive signups, social growth / engagement, email list growth.
• Keep us compliant & safe : risk checks, permits / COIs, basic safety briefings, and responsible off-road etiquette.

What you’ve done (or naturally do)

Must-haves

How we measure success (KPIs)

Schedule & pay

Tools & support

ForAnyAuto is an Equal Opportunity Employer. We celebrate diverse backgrounds, viewpoints, and trails taken. If you’re on the fence, apply. Worst case, we point you to a great local trail.