Description
TRG's Strategy Collective brings five disciplines together under a singular vision : We never waste the opportunity to make a lasting memory. With nearly 50 years of expertise in building some of the world's most iconic brands, we understand the power of attention, emotion, and memory to grow brands over the short and long terms. Evidence-based marketing is woven into every decision we make, and marketing effectiveness principles are foundational to our teams, technologies, and techniques.
As a senior media strategist, you'll play a key role in this vision by driving mental availability as part of a modern marketing mix. You'll work alongside senior leaders across brand strategy, connections strategy, media, analytics, and brand performance marketing, contributing to both internal initiatives and high-impact client work as a valued member of the Strategy Collective. You'll receive comprehensive training in evidence-based marketing and help shape how we apply those principles to our programmatic marketing services to grow our clients' brands.
What You'll Be Doing
- Collaborating with the media team in the implementation of media strategy and flowchart development across all touchpoints and media channels, on time and within budget
- Assisting in the development of media strategy
- Reporting and analysis of campaigns across media channels
- Guiding media strategists to complete tasks necessary for the implementation and stewardship of clients' media plans
What You're Good At
Asking questions, wanting to know what comes next - and how you can contributeMultitasking and working well under pressure while having fun in the processHandling multiple assignments with effective time managementProficiency in, and able to train junior team members in, a variety of tools and resources needed for the implementation and stewardship of media plansAssisting other strategists with projects and projecting a positive leadership styleClearly presenting campaign insights and recommendations to teammates and clientsWriting and editing concise briefs, recaps, and messaging frameworks that support campaign executionPartnering with creative, analytics, and client teams to ensure that strategies translate smoothly into deliverablesIdentifying small communication gaps and suggesting practical, actionable solutionsWhat You Have in Your Background
Bachelor's degree or a wide range of education and life experiencesTwo or three years of communication strategy with paid media-related experienceAs an active participant in each phase of the campaign, you have experienced a full advertising campaign life cycleBasic understanding of media channels, their strengths and weaknesses, and how they are measuredCohesive understanding of media billing processHands-on experience with various media resources such as (but not limited to) Microsoft Excel, Mediaocean / Prisma, Kantar, Mediatools, Sizmek, Nielsen, etc.Hands-on experience coordinating across paid, earned, and / or owned channels within campaign planningContributed to cross-team meetings and client presentations by shaping clear, actionable narrativesApplied storytelling techniques to develop campaign messaging that resonates with target audiencesAwareness of new and emerging platforms, with a track record of testing and learning on smaller initiatives