Sparks Group is hiring : Marketing Manager in Washington

Marketing Manager Job Summary :

We're seeking an experienced Marketing Manager to join a global Association in Washington, DC . This is long-term, hybrid contract role requiring you to work onsite in DC 2-3 days per week. As a Marketing Manager, you will develop and maintain an in-depth understanding of audience needs, use cases and competitors to build effective positioning that aligns to customer needs. As a trusted business partner, you will work cross-functionally to craft and communicate product value propositions and partner with the broader marketing organization to increase awareness and drive demand.

Marketing Manager Responsibilities :

• Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
• Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
• Nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
• Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year.
• Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings.
• Present marketing updates and results at relevant in-person and hybrid Marketing and / or Editorial meetings throughout the year.
• Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with our customers.
• Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries etc.) that differentiate them in the market (globally and by region).
• Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events.
• Attend events and conferences to promote journals, products, and services, as needed.
• Attend internal and external meetings in-person or hybrid when required.
• Represent the marketing team on cross-departmental projects as needed.
• Other duties as assigned, to meet business needs.
• Travel : Up to 20% as needed, domestic and international.

Marketing Manager Qualifications :

This job is Hybrid Remote.

Pay Range : Hourly $53.00 to $65.00

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play .

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

This Position Requires U.S. Citizenship

This Position May Either Require COVID-19 Vaccination or Regular Testing