Senior Account-Based Marketing Manager

Senior Account-Based Marketing Manager

Company Description

Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 180 transit agencies in 11 countries including LA Metro, MARTA, SEPTA, and MBTA rely on Swiftly to improve on-time performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations.

Even though Swiftly's HQ office is located in San Francisco, CA, we are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time we are unable to provide Visa sponsorship.

About the Role

Were looking for an Account-Based Marketing (ABM) Manager to drive growth by creating highly targeted, personalized marketing programs for Swiftlys most strategic accounts. This role is critical to Swiftlys next stage of growth youll help us fuel pipeline from high-priority new logo accounts, unlock green space within our customer base, and expand adoption of our products.

As the Sr. ABM Manager, youll be both strategic and hands-on. Youll zoom out to identify opportunities for expansion across our market and zoom in to craft tailored campaigns that engage specific decision-makers and influencers. Youll also own Swiftlys paid media strategy, using channels like , Google Ads, and industry partnerships to influence buyers and elevate our presence in key accounts. By partnering closely with Sales, Customer Success, and Marketing, youll connect Swiftlys solutions to the outcomes transit agencies care most about.

What you'll do

• Own and drive Swiftlys ABM strategy build and scale Swiftlys ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth.
• Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships. Youll ensure ABM efforts align with business priorities and growth targets.
• Lead the creation and execution of high-impact, multi-channel campaigns that deliver personalized engagement, resonate with executive decision-makers, and influence key opportunities.
• Develop scalable messaging frameworks , content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns.
• Increase market awareness by owning our paid media strategy across , Google Ads, and industry partnerships, ensuring our brand stands out with the buyers who matter most.
• Own the strategy and evolution of our ABM tech stack , ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting.
• Build reporting frameworks to measure success-tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
• Champion ABM across the organization , embedding best practices, educating stakeholders, and driving alignment across functions.

What will set you up for success

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Pay Range

In accordance with pay transparency laws, please see the approximate salary ranges below. These ranges represent the anticipated low and high ends of the salary for this position. Actual salaries will vary and are based on a multitude of non-discriminatory factors, including final role leveling decisions, a candidates relevant work experiences / skills, and geographic location. Salary is one component of Swiftlys total compensation package, which also includes stock options, competitive benefits, 401(k) / RRSP matching, a fantastic team and culture, opportunity to have a huge impact, emphasis on professional growth and holistic wellness, and other perks.

US Salary Range : $100,000 - $150,000 USD

Canadian Salary Range : $110,000 - $165,000 CAD

Beyond the Skills :

We are looking for candidates who are passionate about mobility, sustainability, or mission-oriented projects that have a significant real-world impact. Ideal candidates encompass the core values of our company :

Team. Together, we are more effective and better supported

Impact. Drive impact for our customers, our company, and all of our teams

Diversity. See differing perspectives as ways to address our weaknesses and find new strengths

Communication. Assume others internally and externally have good intentions

Feedback. We share feedback because we want each other to grow professionally and personally

Growth. Foster personal, professional, and company growth

Benefits : Competitive salary

Equity compensation for every employee

Medical, Dental and Vision

Retirement with Employer Match

Flexible Spending Account (FSA)

Home office setup reimbursement

Monthly cell / internet reimbursement

Monthly "Be Well" stipend

Flexible PTO with a recommended minimum

Flexible work environment

16 paid holidays, including holidays in months without US national holidays

8 fully paid weeks of leave for child birth / adoption

Travel note : Swiftly employees can generally expect to travel 12 times a year for in-person company or team offsites. As a fully distributed company, we consider these offsites important for cultivating strong relationships across our teams! Attending these in-person is expected and encouraged, although we understand everyone has different personal circumstances and we will consider requests for exceptions. Customer-facing team members and other specific roles may be expected to travel more frequently.

We are a truly mission-driven culture that is set to change the world of transit

We are an equal opportunity employer - we are committed to a workplace that is as dynamic, diverse, and passionate as the communities we serve.

Because we work with public agencies, we participate in E-Verify.

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