B2B Product Marketing & Demand Gen Lead

Overview

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do

We’ve built a product beloved by teachers and we’re now expanding our presence at the district level. You’ll be responsible for growing our district and school leader partnerships from hundreds to thousands. You’ll craft and lead the marketing strategy that shifts how decision-makers perceive ClassDojo, drives inbound interest, equips sales with what they need to win, and leads high-impact product launches. This is a strategic, cross-functional role that combines demand generation, positioning, and go-to-market ownership. You\'ll partner closely with our Sales, SDR, Product, and Success teams—and play a critical role in shaping how ClassDojo is seen and adopted by districts.

You will be a match if

• Build and lead a scalable district and school leader marketing strategy
• Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
• Drive inbound and outbound campaigns that generate qualified leads and pipeline
• Lead positioning and go-to-market strategy for new district-focused product features
• Partner closely with SDRs and AEs to enable high-converting outreach and improve sales velocity; design integrated campaigns across paid, owned, and earned channels—with clear measurement and performance tracking
• Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
• Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates

You might be a good fit if

Bonus

Bonus Context

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States) :

CA, WA, NY, NJ, CT states : - (USD)

All other states in the US : - (USD)

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