General Manager, Product - DocUpdate

General Manager, Product - DocUpdate

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, we're redefining how life sciences companies connect with healthcare professionals (HCPs). Our platform delivers evidence-based, ethical, and impactful messaging directly to HCPsdriving better patient care through smarter engagement.

Docupdate is one of our flagship product lines, designed to deliver timely, relevant, and personalized updates to physicians. It's a fast-growing platform with strong traction among HCPs and pharma partners alike.

We're seeking a strategic, entrepreneurial, and execution-focused General Manager to lead the Docupdate product line. This is a cross-functional leadership role with full ownership over Docupdate's performanceincluding product strategy, go-to-market execution, operational excellence, and commercial success.

You'll serve as the Leader of the product line, working across product, engineering, growth, sales, and customer success to ensure Docupdate continues to scale as a category-defining solution for HCP engagement.

Key Responsibilities

• Define and evolve the product vision and strategy for Docupdate in alignment with company goals.
• Own the product roadmap and prioritize initiatives based on user needs, business impact, and technical feasibility.
• Stay ahead of market trends, competitive landscape, and regulatory shifts in the HCP engagement space.
• Lead cross-functional teams (engineering, design, data, growth) to deliver high-quality product experiences.
• Ensure timely and successful execution of product initiatives from ideation to launch.
• Implement agile product development practices and foster a culture of experimentation and iteration.
• Deeply understand the needs of HCPs and pharma stakeholders through research, interviews, and data.
• Champion user experience and drive product decisions that enhance engagement, retention, and satisfaction.
• Collaborate with the Head of Growth to optimize onboarding, feature adoption, and referral loops.
• Work closely with commercial and sales teams to define product features that support pharma partnerships.
• Ensure product experiences align with ethical standards and regulatory requirements in healthcare.
• Identify opportunities for monetization while maintaining a strong user experience for HCPs.
• Build and mentor a high-performing product team as Docupdate scales.
• Foster a collaborative, inclusive, and mission-driven product culture.

Qualifications & Experience

Impiricus focuses on taking care of our teammates' professional and personal growth and well-being.

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.