Senior Strategic Insights Analyst (Hybrid)

Overview :

As a Senior Strategic Insights Analyst at Securian Financial , you will play a critical role in advancing our Experience Measurement (XM) program . Your work will uncover actionable insights that help us optimize customer experiences across the enterprise. You'll research, analyze, and visualize data to inform strategic decisions, collaborating with data experts and business stakeholders to ensure we deliver exceptional experiences for our customers.

Responsibilities include but not limited to :

Manage and maintain production environments for modeled survey data, including StreamSets pipelines and APIs , ensuring data integrity for reporting and analytics.

Research operational data sources to design logic for triggering customer experience surveys and building sample frames.

Collaborate with technical teams to implement code that identifies customer events and triggers Qualtrics surveys .

Validate survey execution using data testing and troubleshooting to ensure accuracy.

Analyze survey results and enrich response data with operational, behavioral, and transactional data to deliver decision-ready insights .

Create compelling data visualizations using tools like Tableau or Power BI to tell the story behind the data.

Model survey data to support ROI initiatives, including Customer Lifetime Value (CLV) and Wallet Allocation Rule (WAR) .

Recommend NPS and attribute metric goals using Strategic Insights methodology .

Troubleshoot issues in operational data sources, survey design, execution, and reporting.

Communicate insights and recommendations to business stakeholders and the XM team.

Qualifications :

Bachelor's degree in a related field or equivalent work experience.

Strong experience using SQL to query large databases and join multiple data sources.

Background in statistics and multivariate techniques (e.g., experience with R ).

Ability to quickly understand and work with diverse data sources.

Experience with GitHub , AWS Redshift , and / or Snowflake .

Proficiency in data visualization tools such as Tableau or Power BI .

Excellent problem-solving, collaboration, and communication skills.

Commitment to ethical practices and delivering fair, unbiased solutions.

Preferred Qualifications :

3+ years of experience querying large databases (SQL).

Master's degree in business data analytics , data science , or similar.

Experience with Hadoop , Qualtrics , and Python .

Familiarity with topic modeling and leveraging LLMs for analyzing unstructured data (AWS or Azure).

• Internal Securian Financial job title for this position is Strategy & Innovation Sr. Analyst

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. This position requires you to live within in a commutable distance (90 minutes) of our Home Office in St. Paul, MN . You'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. #LI-Hybrid

The estimated base pay range for this job is :

$56,000.00 - $103,000.00

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here :

Paid time off :

We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what's important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.

Leave programs : Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.

Holidays : Securian provides nine company paid holidays.

Company-funded pension plan and a 401(k) retirement plan : Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance : From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage.

Volunteer time : We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups : Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including :

Mental Wellness and Disability

Pride at Securian Financial

Securian Young Professionals Network

Securian Multicultural Network

Securian Women and Allies Network

Servicemember Associate Resource Group

For more information regarding Securian's benefits, please review our Benefits page .

This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay / TTY).

To view our privacy statement click here

To view our legal statement click here