Hearst Communications, Inc. is hiring : Vice President, Audience Analytics in Ne

Overview

The Enterprise Data Team is looking for a Vice President of Audience Analytics to be responsible for blending advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising. Reporting to the SVP of Data Product Development, this role leads and develops a high-performing, cross-functional team that combines expertise in analytics, research, and data science to unlock a deep understanding of audience behavior and engagement.

This leader will guide the organizations transition to consumer-centric decision-making, applying cutting-edge techniquesincluding machine learning models, segmentation, and persona developmentto support business growth, campaign performance, and brand resonance. The ideal candidate will possess an entrepreneurial ethos, an ability to operate in a dynamic environment, and a working knowledge of the current digital media landscape. This role is based in New York City.

Key Responsibilities

• Lead the development and execution of data-driven audience strategies that serve both enterprise-level Marketing and Ad Sales objectives.
• Manage and grow a multidisciplinary team of data scientists, analysts, and researchers, fostering a culture of creativity, innovation, and accountability.
• Build and deploy machine learning models for persona development, segmentation, and behavioral prediction.
• Activate audience insights across departments, partnering with business unit Marketing, Product, and Ad Sales teams to drive personalization, targeting, and performance measurement.
• Oversee the integration of diverse data sourcesincluding first-party, third-party, and behavioral datato create a unified audience view.
• Translate complex analytical and cultural insights into clear narratives and actionable business recommendations for senior leadership.
• Identify enterprise-level whitespace opportunities and design research projects that inform content ideation, competitive strategy, and creative direction.

Qualifications

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $260,000 to $350,000. Please note this information is specific to those hired in New York City. If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidates starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

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