Senior Manager, Marketing Activation

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Senior Manager Opportunity

A Senior Manager opportunity is now available within the Marketing Activation team. This position will be responsible for driving and supporting initiatives across Local Marketing, Priority Segments, and Experiences. This role will focus on both General Market and Latino initiatives, with the latter leveraging in-language and bilingual communications.

Primary Responsibilities

Shaping yearly and quarterly strategies and narratives to deliver on key business / marketing objectives. Serving as the strategic lead on individual initiatives to drive customer acquisition as well as retention.

• Partnering with business unit leaders on priority objectives
• Analyzing business and consumer data across markets / segments
• Partnering on research to uncover consumer perceptions, test strategies and optimize messaging
• Crafting insight-led, data-driven briefs, GTM and channel plans
• Providing strategic guidance and feedback to cross-functional teams and agencies
• Collaborating on media plans, tactics and integrations
• Partnering on experiential activations and in-store events
• Developing toolkits to guide tactical executions
• Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices
• Stakeholding plans with peers and leaders

Where You'll Be Working

This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager. The preferred locations for this role are the hub locations listed below; candidates in other locations also may be considered : Basking Ridge (NJ), New York(NY).

What We're Looking For

You'll need to have : Bachelor's degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and / or military experience, or specialized training. Strong communication skills - written, verbal and deck-building. Experience developing marketing / campaign / comms strategies and plans. Experience with consumer research, in-market tracking and creative optimization. Experience building cross-functional relationships and influence. Experience presenting to senior leadership. Experience managing multiple high-visibility, high-complexity projects simultaneously.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including : medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is : $115,500.00 - $201,000.00.