Marketing Data Analyst II

Job Description

Job Description

Salary :

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands and subscription services (Amazon, Fender) and sports franchises (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

Were looking for a Marketing Data Analyst II to join our Strategy & Analytics teamsomeone who brings a blend of marketing savvy and technical fluency, thrives on solving ambiguous business problems, and knows how to connect the dots between performance data and strategy. This role sits at the intersection of analytics, advertising, and client services.

What Youll Do

Analytics Infrastructure & Tracking

• Implement and troubleshoot web and campaign tracking using Google Tag Manager, GA4, and custom conversion setups across platforms like Shopify, ticketing systems, and CRMs.
• Ensure accurate event tracking and attribution to support campaign insights.

Data Strategy & Modeling

Data Analysis & Reporting

Client-Facing Insights

Who You Are

Work Environment

Gupta Media is an office-first organization.

Our Commitment

At Gupta Media, we work hard every day to be better at all that we do and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

Compensation

At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $90,000 - $105,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Candidates must be authorized to work in the US for at least 3 years.