Director of Sales and Marketing - Senior Living

Job Description

Job Description

Director of Marketing – The Arbors Assisted Living

Location : [Arbors at Greenfield]

Full Time | Exempt | Reports to : Executive Director

Where Compassion Meets Strategy

At The Arbors , we believe in more than just providing quality care — we believe in preserving quality of life. For our residents, that means a warm, dignified, and engaging environment. For their families, it means peace of mind and the freedom to be family again — to visit, laugh, and connect, rather than manage the daily demands of caregiving.

We’re seeking a Director of Marketing who shares this heart. Someone who can tell that story with sincerity, build trust through empathy, and move families confidently toward the decision that gives everyone — resident and caregiver alike — a better life.

About the Role

As the on-site sales leader, you’ll be the face and voice of The Arbors in the community. You’ll connect with families, healthcare professionals, and referral partners, helping them understand what makes The Arbors unique. You’ll balance warmth and professionalism — overcoming objections with grace, asking thoughtful questions, and creating a sense of urgency that feels respectful and real.

This is a role for someone who thrives on both heart and hustle — who can manage details meticulously, listen deeply, and follow through flawlessly.

What You’ll Do

• Drive occupancy through thoughtful, relationship-based selling
• Build strong partnerships with referral sources (physicians, hospitals, rehabilitation centers, etc.)
• Represent The Arbors with authenticity at community events, networking, and outreach
• Help families navigate emotional decisions — focusing on the joy of visiting rather than the strain of care taking
• Leverage CRM tools (Welcome Home) to track leads, follow-ups, and conversions
• Collaborate with leadership to execute creative marketing campaigns and events that tell our story
• Maintain strong attention to detail and presentation standards — ensuring every first impression reflects our quality of care

What You Bring

Why The Arbors

You’ll join a caring, mission-driven organization that believes in quality care for seniors — and quality of life for the caregivers who love them. Here, your marketing efforts change lives. You’ll help families rediscover the joy of being family, and seniors rediscover the dignity of independence.

If you’re a warm communicator , a strategic thinker , and a natural relationship builder who believes in both purpose and performance , we’d love to meet you.

Apply today and help us continue to grow The Arbors — where every day is an opportunity to make a meaningful difference.

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