SOCIAL MEDIA SPECIALIST

Summary:

As the Social Media Specialist, you will be responsible for executing Golden Entertainment’s social media strategy across assigned properties. Your role will focus heavily on on-site content creation, editing, posting, community engagement, and influencer coordination. You will be embedded in our properties—learning the brand voice, connecting with internal teams, and producing timely and relevant content.

Essential Functions and Responsibilities:

• Provide timely and courteous guest service consistent with the company’s guest service culture
• Execute the social media calendar for assigned properties, ensuring timely and on-brand content across platforms (IG, FB, X, TikTok, etc.)
• Conduct frequent on-property visits to capture high-quality photo and video content featuring events, F&B, gaming, promotions, entertainment, and guest/team engagement
• Edit and prepare content for posting across various formats (stories, reels, static posts, short-form video)
• Act quickly on trends, viral formats, and timely opportunities to keep content fresh and relevant
• Monitor social channels daily, responding to comments, DMs, mentions, and collaboration requests in a timely and brand-appropriate voice
• Engage with property pages and audiences to grow reach and maintain active, authentic conversations
• Follow and track relevant influencers; perform outreach for potential collaborations
• Support communication with influencers regarding deliverables, scheduling, and on-property experiences
• Track and analyze performance metrics to identify trends, opportunities, and insights
• Compile monthly performance reports for GE Brand Marketing & property teams
• Use data to refine strategy and enhance effectiveness of content and posting cadence
• Build strong relationships with property marketing teams, F&B, entertainment, gaming, and operations to stay aligned on upcoming events and storytelling opportunities
• Learn each property’s brand voice, goals, promotions, and unique selling points
• Assist with day-of event coverage as needed
• Ensure compliance with all applicable gaming laws and company internal controls, training, policies and procedures, including Title 31 and federal regulations, if they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards
• Perform other duties as assigned

Requirements:

Qualifications

• 1–2 years of experience in social media, content creation, or digital marketing; or combination of work experience and education; recent graduates with strong portfolios, internships, or proven passion for social media
• Strong familiarity with major social platforms including Instagram, Facebook, X, TikTok, and YouTube, with an enthusiasm for new features and trends
• Comfortable capturing on-property content—photos, videos, interviews, team moments, events, and promotions—using mobile devices or basic camera equipment
• Hungry to learn and grow, with a proactive mindset and excitement for hands-on content creation in fast-paced environments.
• Strong communication and writing skills, with the ability to understand and follow established brand voice
• Comfortable speaking with property teams and interacting with department leads
• Organized, dependable, and able to manage multiple tasks while adapting quickly to changing needs or trends
• Basic proficiency with content editing tools such as: CapCut Canva Adobe Premiere Rush

Requirements

• Willing to work flexible hours—including evenings, weekends, holidays, and event-driven schedules—as content opportunities arise
• At least 21 years of age
• High School Diploma or equivalent required
• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred
• Ability to effectively communicate in English, both written and verbal
• Obtain and maintain all work cards as required by the company
• Verify right to work in the United States

Work Cards

• None

Physical Requirements

• Occasionally push/pull up to 35lbs.
• Occasionally and/or carry up to 35lbs. at floor, knee, waist, and chest levels
• Occasionally squat, kneel, reach, bend, twist
• Frequently sit and work at a desk or computer
• Frequently standing and walking
• Ability to communicate using in-person speech, radios, and telephone
• Ability to hear, understand, and distinguish speech and/or other sound in person
• Ability to distinguish between shades of color
• Ability to tools or equipment requiring a high degree of dexterity

Work Environment Potential Conditions

• Indoor
• Outdoor
• Smoke
• Noise
• Bright flashing lights
• Extreme Heights

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.