Database Marketing Manager
Job Description
Job Description
Salary : TBD
Position : Database Marketing Manager
Location : Remote (US)
Argyle Executive Forum is a provider of B2B media solutions centered around a suite of editorial and event media. Argyle brings business information and thought leadership to leading professionals.
We serve a curated membership community of over 1 million business leaders in Finance, IT, Marketing, CX, AI, and HR. Clients use our engagement events, marketing services, and content solutions to communicate their brand and spotlight their product innovations to our members.
We are looking for a talented and experienced Database Marketing Manager to join our team. This role involves overseeing Argyle's databases while supporting marketing for demand generation, as well as event attendee recruitment.
Responsibilities :
- Verify Argyle's existing prospecting and attendance databases are aligned with lead generation strategy
- Ensure data provider partners are used optimally to support lead generation and attendance requirements
- Maintain database marketing campaigns for Argyle's various event products and programs
- Manage Argyle's Salesforce CRM and Pardot email marketing platforms
- Provide management team with appropriate performance measurement reports in a timely and accurate manner
Qualifications :
- Bachelor’s degree in Marketing or a related field preferred.
- 3+ years of experience in Marketing, with a focus on both digital media for marketing and sales objectives
- Expert level knowledge of Pardot and Salesforce platforms
- Experience working with data platforms such as ZoomInfo, SalesIntel, Cognism
- Understanding of advanced data segmentation analysis and modeling
- Understanding of database marketing strategy, standards and benchmarks
- Ability to work collaboratively and communicate effectively with team members, vendors, and clients
Preferred Skills :
- Excellent project management and organizational skills, working on tight deadlines across multiple projects
- Ability to think strategically and work collaboratively across the company
- Strong problem-solving skills and ability to work under pressure
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