Product Marketing Manager
Remote United States
Cisco Security & Infrastructure seeks a Product Marketing Manager with deep technical expertise, marketing insights, and phenomenal storytelling skills in virtualization and containerization platforms to drive go-to-market strategy for next-generation multicloud infrastructure solutions that bridge traditional and modern application environments. We're global, adaptable, diverse, and our portfolio is as extensive as it is groundbreaking. Join an enterprise security and infrastructure leader with a start-up culture, committed to driving innovation and impact.
Your Impact
You'll be the critical bridge between engineering innovation and market success, translating complex infrastructure capabilities into compelling value propositions. This role demands someone who can engage with enterprise architects on technical transformation challenges while crafting strategic narratives that resonate with C-level executives facing infrastructure modernization decisions. You are primarily responsible for external-facing activities ensuring your product's market success and understanding key industry trends and your customers' struggles. You will work closely with sales, campaigns, and customer success teams to ensure your product positioning resonates with target customers, driving product visibility, adoption, and overall success.
Key Responsibilities :
- Develop Go-to-Market Strategy for new and existing products
- Customer-Centric Product Evolution
- Develop Core Product Positioning, Messaging, and Differentiators
- Enable Sales and Partners
- Conduct Market Research
- Influence Partners, including Executives
Minimum Qualifications :
10+ years in enterprise infrastructure / platform technology with at least 5 years in product marketing or technical product managementBachelor's degree in computer science, engineering, or equivalent technical experienceHands-on experience with both VMware vSphere / ESXi and Kubernetes / OpenShift environmentsProven track record working with enterprise customers on infrastructure modernization initiativesDeep understanding of application architectures, infrastructure dependencies, and platform integration challengesPreferred Qualifications :
Direct experience with infrastructure transformation and application modernization projectsKnowledge of specific technologies : vMotion, Storage vMotion, Kubernetes operators, Helm charts, persistent volumes, and CNI pluginsUnderstanding of enterprise concerns : compliance, data gravity, licensing optimization, and TCO modelingExperience with related technologies : Tanzu, Anthos, AWS Outposts, Azure ArcExperience presenting to business and technical audiences at conferences like KubeCon, VMworld, or Red Hat SummitExperience speaking publicly to an executive-level audienceProduct marketing experienceMBAStrong project execution skills, attention to detail, and a risk-mitigation mentalitySelf-motivation and partnership a strive to find new and innovative solutionsExcellent analytical, problem-solving, and reporting skills in customer-facing rolesAbility to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teamsCollaboration with internal and external partnersCritical Success Factors :
Anticipate customer objections around platform compatibility, performance considerations, and operational complexityBuild trust with skeptical infrastructure teams who've experienced failed transformation initiativesCreate compelling business cases that justify infrastructure investmentsNavigate complex enterprise procurement cycles with multiple stakeholdersBalance technical accuracy with accessible storytellingThe ideal candidate thinks like an architect, communicates like a strategist, and executes like an entrepreneur. You should be equally comfortable discussing technical issues with an SRE team or presenting TCO analysis to a CFO.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and / or Canada :
The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by CiscoNon-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employeesExempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the nextAdditional paid time away may be requested to deal with critical or emergency issues for family membersOptional 10 paid days per full calendar year to volunteerFor non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan.For quota-based incentive pay, Cisco typically pays as follows :.75% of incentive target for each 1% of revenue attainment up to 50% of quota;1.5% of incentive target for each 1% of attainment between 50% and 75%;1% of incentive target for each 1% of attainment between 75% and 100%;and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target.Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.The applicable full salary ranges for this position, by specific state, are listed below :New York City Metro Area : $196,000.00 - $284,100.00Non-Metro New York state & Washington state : $174,000.00 - $252,100.00For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.Employees in Illinois, whether exempt or non