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Sr. Product Marketing Manager

Sr. Product Marketing Manager

Procurement SciencesToledo, OH, US
1 day ago
Job type
  • Permanent
Job description

Job Description

We are seeking a Sr. Product Marketing Manager who will serve as the connective tissue between Product, Sales, Marketing, and Customer Success ensuring every feature and capability of Awarded AI translates into a compelling market story that drives revenue and adoption.

Reporting to the VP of Sales , this role will own positioning, messaging, go-to-market strategy, and competitive intelligence across our platform. You will craft narratives that inspire customers, empower the field, and define Procurement Sciences' category leadership within AI-driven government contracting.

This is a high-impact, builder-level role for a marketer who thrives in a fast-paced SaaS startup environment, can move fluidly between strategy and execution, and has a proven ability to launch products, own GTM plays, and enable revenue teams.

Key Responsibilities

Positioning & Messaging

  • Develop differentiated messaging and value propositions for each module of the platform.
  • Create and maintain product messaging frameworks, internal pitch decks, and field enablement content.
  • Ensure consistent narrative alignment across website, campaigns, and GTM teams.

Go-to-Market (GTM) Execution

  • Lead product and feature launches from strategy through execution in partnership with Product, Sales, and CS.
  • Develop launch kits including decks, FAQs, demo scripts, release notes, and campaign content.
  • Collaborate with Enablement and Demand Gen to translate launches into scalable pipeline growth programs.

    • Customer & Market Insights

  • Conduct market, persona, and competitive research to inform positioning and roadmap prioritization.
  • Partner with Product and CS to surface customer stories, use cases, and quantified ROI outcomes.
  • Translate feedback and market signals into actionable insights that influence roadmap and GTM strategy.

    • Content & Thought Leadership

  • Create product-driven thought-leadership content including blogs, webinars, whitepapers, and video scripts.
  • Develop customer-facing assets that communicate business value clearly and persuasively.
  • Support the Head of Marketing with category storytelling, event collateral, and executive-level presentations.

    • Competitive & Win / Loss Intelligence

  • Maintain a structured intelligence program tracking trends, emerging competitors, and differentiation factors.
  • Deliver monthly GTM insights and "Why We Win" briefs to Sales and Leadership.

    • Performance & Impact

  • Define KPIs for launch success, adoption rates, and message effectiveness.
  • Analyze campaign performance and adjust GTM materials for continuous improvement.

    • Required Experience

  • Experience : 610 years of experience in Product Marketing within a B2B SaaS company , ideally in a high-growth startup or scale-up environment (Series AC) .
  • GTM Expertise : Proven success building and executing go-to-market strategies that led to measurable growth, customer adoption, or market share expansion.
  • Storytelling Strength : Exceptional ability to translate complex technical capabilities into clear, compelling customer value.
  • Cross-Functional Collaboration : History of working closely with Sales, Product, CS, and Marketing to align messaging and execution.
  • Sales Methodology Alignment : Familiarity with frameworks such as MEDDIC, Challenger, or SPICED , and ability to create enablement materials that complement structured selling approaches.
  • High-Growth DNA : Demonstrated success thriving in dynamic, fast-moving SaaS environments with minimal structure and rapid change.

    • Desired Experience

  • Industry Knowledge : Background in SaaS, AI, or data-driven enterprise technology; experience in regulated or public-sector markets a plus.
  • Tool Proficiency : Experience with HubSpot, Salesforce, Canva, Productboard, Gong, Notion, or Figma for marketing and product collaboration.
  • Content Mastery : Strong writing and editing skills with experience producing sales collateral, product videos, or thought-leadership content.
  • Education : Bachelor's degree in Marketing, Communications, Business, or related field; MBA a plus.
  • Certifications : Pragmatic Institute, Product Marketing Alliance, or similar certification preferred.

    • Requirements

  • U.S. citizenship or lawful permanent residency with the ability to pass a background check and identity verification.

    • Compensation and Benefits

  • Compensation DOE.
  • Competitive salary with performance-based incentive plan and stock options in a rapidly growing, venture-backed company.
  • Comprehensive health coverage for you and your family.
  • Flexible work arrangements, including full remote capabilities.
  • Extensive professional development and fast-track career growth opportunities.

    • Notice : Background Check Required

    As part of our employment process, a background check is required. The background check may include a review of your credit history, criminal records, and employment verification, among other items. This check is conducted in compliance with the Fair Credit Reporting Act (FCRA) . By applying for this position, you acknowledge and consent to this process.

    Equal Opportunity Statement

    Procurement Sciences is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We encourage candidates from all backgrounds to apply.

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    Sr Product Marketing Manager • Toledo, OH, US

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