Manager, Front Store Marketing Strategy - Seasonal

Manager, Front Store Marketing Strategy Seasonal

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

The Manager, Front Store Marketing Strategy Seasonal, is responsible for supporting the development and execution of marketing plans for the seasonal business, championing moments both big and small throughout the year. This role focuses on executing impactful campaigns, supporting strategic initiatives, and contributing fresh ideas to enhance the customer experience. The Manager will work closely with cross-functional teams to bring seasonal initiatives to life and will play a key role in managing and growing our new store brand, Joyward.

Responsibilities

• Execute seasonal marketing campaigns, ensuring alignment with business priorities and brand standards.
• Integrate storytelling techniques into campaign execution, ensuring each seasonal initiative communicates a clear, engaging narrative that resonates with customers and reinforces brand values.
• Support the development of business cases and marketing plans by leveraging customer insights, business data, and competitive analysis.
• Assist in adapting strategies to evolving seasonal trends and emerging opportunities, contributing ideas for campaign innovation and improvement.
• Track and report on campaign performance, providing actionable insights for future optimizations.

Brand Management

Cross-Functional Collaboration

Project and Time Management

Required Qualifications

Preferred Qualifications

Education

Anticipated Weekly Hours : 40

Time Type : Full time

Pay Range : The typical pay range for this role is : $66,330.00 - $145,860.00

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :