Account Specialist - Green Key Global

Account Specialist

Co-operated by the American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada (HAC), Green Key Global (GKG) is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Green Key's mission is to be positioned in the lodging industry as a leader in corporate social responsibility certification, through education, collaboration and promotion.

Green Key Global is at an exciting inflection point. AHLA entered a partnership with HAC to establish a North America-wide solution for sustainability certification for hotels. Green Key Global is poised for rapid expansion and is undertaking a major scale-up effort.

Summary :

AHLA and HAC are currently seeking an Account Specialist to support its Green Key Global Sustainability Certification Sales efforts in USA & Canada.

The Account Specialist supports Green Key Global's sales and market development activities by generating new business opportunities, managing early-stage prospect engagement, and coordinating sales and relationship support for the Account Manager.

This role focuses on cold-calling, lead qualification, and outreach to hotels, management companies, Convention & Visitor Bureaus (CVBs), Destination Marketing Organizations (DMOs), and industry associations. The Account Specialist will also prepare customized sales presentations, coordinate pre- and post-event campaigns, manage partner recognition, and provide market intelligence to strengthen outreach strategies.

As part of a small, fast-growing organization, this person must be comfortable multi-tasking, creating structure where processes are still being developed, and taking initiative to solve problems and improve efficiency. Over time, this position offers growth potential into a client-facing account management role.

Key Roles and Responsibilities :

Lead Generation & Prospecting

• Conduct cold calls, email campaigns, and LinkedIn outreach to prospective hotels, management companies, CVBs, DMOs, and associations.
• Collaborate with the marketing team to develop and refine multi-channel outreach campaigns, including email templates, call scripts, and social media messaging.
• Qualify leads based on GKG's target profile and schedule introductory calls or presentations for the Account Manager.
• Leverage existing member and partner networks to generate referrals and expand outreach opportunities.
• Research target organizations, identify key decision-makers, and map potential business opportunities.
• Track and report on outreach activity, conversion rates, and pipeline metrics in the CRM.

Sales, Presentation & Event Support

Event & Partner Coordination

Market Intelligence, Data & Reporting

Account Support & Onboarding