Job Description
We’re searching for one Marketing Director ready to help build something extraordinary alongside me.
I’m Kris Lindahl. You’ve probably seen the billboards, heard the radio ads, or watched the videos that have reached millions. But what you might not know is that behind every campaign, every big idea, every move we make, there’s relentless work, fast execution, and a deep belief in the power of authenticity.
That’s the world you would be stepping into.
The title of this position is “Marketing Director.” What I’m really looking for is a Marketing Dot-Connector. As a company built on speed, innovation and big-brand thinking, we have no shortage of ideas. What we need is that unique person who can bring those ideas to the finish line and help us connect the dots that build an inescapable brand.
This isn’t a cushy corporate marketing job. This is a seat next to me and our Creative Director, moving fast, pushing boundaries, and measuring everything we do. We don’t post for the sake of posting. We build strategies that move people, generate action, and create measurable results. Every piece of content, every campaign, every headline has a purpose, to grow, to perform, to make an impact.
You’ll need to be both visionary and practical. You’ll connect big creative ideas to tangible execution. You’ll understand social media inside and out, from short-form reels and long-form storytelling to visuals that stop the scroll and campaigns that actually convert. You’ll take real, authentic moments, a photo, a clip, or a line from a meeting, and turn them into powerful marketing that reaches millions.
But here’s the thing. You won’t have a massive team under you. You’ll be the driver. The one who connects dots, makes things happen, and gets projects across the finish line. You’ll sit in meetings where ideas are flying fast, and instead of waiting for instructions, you’ll say, “I got it from here,” then go make it live. You’ll measure, optimize, and improve. You’ll move quickly but never carelessly. You’ll care deeply about quality and follow-through.
You’ll thrive here if you’re wired to create, lead, and execute all at once. If you get energy from progress. If you can keep pace with people who think fast and move faster. If you believe marketing should be as much about psychology, data, and human connection as it is about creativity.
You won’t thrive in this position if you need a lot of direction, if you’re always waiting for one extra approval, seeking one additional piece of feedback, or you aren’t comfortable being 100% accountable. Our internal motto is “Is there any reason this [marketing project] isn’t live right now?” And we mean it.
You’ll help take our brand and my voice and amplify it through every channel. That means working on everything from video strategy and social storytelling to email sequences, lead magnets, and community events. You’ll find ways to turn our generosity and authenticity into magnetic marketing that builds trust at scale. You’ll leverage AI where it makes us sharper and faster, not where it replaces what makes us human.
You’ll also need to sense energy and direction. I often feel where things are heading before they are said, and I need someone beside me who can pick up on that same current. Someone intuitive enough to read the moment and confident enough to move with it.
If you’re someone who thrives under pressure, who loves big goals and fast movement, and who finds joy in seeing the direct result of your work in the real world, this might be the opportunity you’ve been waiting for.
You’ll learn more in one year here than most marketers do in five. You’ll be personally mentored by me. You’ll sit at the center of one of the most recognizable personal brands in the country, and you’ll help write its next chapter. To thrive here, you’ll need to be highly intuitive. You’ll need to feel patterns, sense momentum, and anticipate what’s coming before it’s said. That instinct will be one of your greatest tools in keeping pace with our speed and vision.
But let me be clear. This isn’t for everyone. This is for the few who love speed, precision, accountability, and creativity all at once. The ones who never stop learning. The ones who are ready to build something extraordinary.
If that’s you, I want to hear from you. Tell me why you’re the one.
Kris Lindahl
P.S. If you’re hesitating, you’re probably not the person I’m looking for. I’m looking for someone who knows they’re ready and moves fast.
Marketing Director • Roseville, MN, US