Head of B2B Marketing

A company is looking for a Head of B2B Marketing.

Key Responsibilities

Develop and execute B2B marketing strategies to drive qualified leads and pipeline growth

Oversee content strategy and creation across multiple channels, partnering with product and sales teams

Establish KPIs for marketing programs, track ROI, and manage marketing budget and vendor relationships

Qualifications

10+ years of progressive experience in B2B marketing with proven success in demand generation

Expertise in HubSpot for marketing automation and analytics

Strong grasp of digital marketing tactics including email, paid media, and SEO

Experience in offline and experiential marketing, including event management

MBA or advanced degree preferred; knowledge of home building or smart home industries is a plus