Director of Content Marketing

Job Description

Job Description

ABOUT US

Working at Hello Innovation is more than just a job. It’s an invitation to reinvent the world as we know it, to go against the grain of what’s possible and to rewrite the rules along the way. Every day we get up and challenge ourselves to create products that are sexier, work better and solve problems that no one has ever thought to solve.

A decade later, we’ve proved that industries change, problems are solved and lives are improved when design, technology, and the unexpected collide. And we’re just getting started.

A career at HI isn’t for everyone. We’re an eclectic team of dreamers, creators and doers who are on a mission to bring meaningful innovation to the world. If you’re looking to be inspired, challenged and leave work every day knowing you did the best work of your life, you’ve come to the right place.

ABOUT THE JOB

This is a one-of-a-kind opportunity to create the content identity for one of Michigan's fastest growing companies. It’s truly a passionate Content Marketer’s dream job with a wealth of topics and access to the hottest content creation tools you can imagine. We don't believe in red tape or limits; we’ll arm you with the resources you’ll need to create the baddest content of your life.

A Director of Content Marketing at Hello Innovation acts as part editor in chief, part project manager, part recruiter, part media manager and part content creator. If you need layers of corporate structure and process, this isn’t the position for you.

ABOUT YOU

• You’re up for the challenge. When others want to run for the hills, you want to dive deeper.
• Your purpose here on earth is to redefine the way the world tells stories. You’re ready to make your mark by writing the story to be told about the next generation of content marketing with a company that’s not afraid to break the rules.
• You’re human-centered to the core. You truly understand people and are fueled to deliver content tailored to suit their needs.
• You get sh
• t done. You’ve worked with small, scrappy teams and aren’t afraid to roll up your sleeves to get the job done.
• This isn’t your first rodeo. You have experience creating and managing high quality content to support B2B or B2C marketing teams.

RESPONSIBILITIES

Establish a media network in all relevant fields for Hello Innovation and our subsidiary brands.

Create and manage strategic content calendars and distribution plans across our portfolio of companies that supports lead generation and conversion goals across all stages of the funnel.

Manage the production of top quality, relevant content according to strategic plans.

Drive traffic to content assets by leveraging search, social media, landing pages, advertising and more.

Acts as a content developer and curator for Hello Innovation and our subsidiary brands across all channels.

Measure and report on the success of content assets. Develop & implement strategies for conversion.

COMPENSATION & PERKS

Diversity isn’t just a checkbox. At Hello Innovation, our eclectic team from all walks of life is our secret sauce to meaningful innovation. Needless to say, we are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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