Digital Media Director, Performance Marketing

Digital Media Director, Performance Marketing

Lambert by LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence, and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands. Our culture is driven by challenges, teamwork, flexibility, and diversity. We believe in the transformative power of what we do. If you identify with these valueswe'd love to meet you!

In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will lead digital strategy and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic. This role offers high-profile exposure to clients, cross-functional agency leads, and direct management of a digital marketing team.

Essential Duties and Responsibilities :

• Regularly present strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner.
• Lead paid digital media initiatives with hands-on experience in Paid Search (SEM), Paid Social, and Programmatic advertising.
• Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with campaign and business objectives.
• Accountable for achieving goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns. Responsible for analyzing performance data to extract actionable insights and optimize conversion rates, ROAS, CPL / CPA, MQL-to-SQL, and other key metrics.
• Manage a team of digital media specialists across Paid Search (SEM), Paid Social, and Programmatic service offerings.
• Design and execute testing frameworks (A / B and multivariate testing, ad copy, design, landing page CRO, etc.) with clear, scalable objectives and sound measurement methodology.
• Own monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.
• Act as a central expert and resource for paid search and paid social media platforms across a wide portfolio of clients and B2B / B2C verticals.
• Manage external partners (freelancers, vendors, platforms) as required.
• Stay on top of performance media trends and platform innovations to keep agency offerings cutting-edge.

Required Technical Skills :

Benefits & Perks :

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.