Digital Growth Marketing Manager

Digital Growth Marketing Manager

Awesomely is seeking a resourceful, organized, and results-driven Digital Growth Marketing Manager to join our team. This is a high-impact, cross-functional role for a marketer who thrives on both strategy and execution, with a strong focus on optimizing sales funnels, driving conversions, and moving key marketing initiatives forward with minimal oversight.

We want a well-rounded marketer who can executenot a coordinator, not a data-only analyst, and not just an ad buyer. You'll be the go-to person for all things funnel-related, ensuring our direct response info product campaigns are executed at a high level, and that our VSLs and conversion points are continually improved. You'll work closely with the CMO, devs, and creative team, taking ownership of the marketing execution process from ideation to launch, and ensuring nothing falls through the cracks.

If you're a hands-on digital marketer with a knack for organization, a passion for direct response, and the ability to "own" the sales funnel, we want to hear from you.

Key Responsibilities

• Funnel Ownership & Execution : Take full ownership of the sales funnel process, from VSL creation to launch, ensuring every step (copy, design, video, implementation) is executed to a high standard and nothing is missed. Oversee the handoff and quality control between copywriters, designers, video editors, and developers, ensuring marketing intent is preserved throughout.
• Direct Response Campaigns : Plan, execute, and optimize digital marketing campaigns for info products, focusing on driving measurable growth and conversions across multiple channels (not limited to paid media).
• Conversion Rate Optimization (CRO) : Identify and prioritize conversion bottlenecks in sales funnels. Collaborate with data analysts to interpret reports, then design and implement A / B tests and funnel optimizations based on insights. You don't need to be a data scientist, but you must be able to act on data and drive improvements.
• VSL Process Management : Oversee the end-to-end VSL production process, ensuring scripts, slides, video, and web implementation are aligned with marketing goals and optimized for conversion. Provide marketing feedback at each stage and ensure timely, high-quality launches.
• Cross-Functional Collaboration : Work closely with the CMO, devs, creative, and paid media teams to ensure seamless execution of marketing initiatives. Keep projects organized and moving forward, acting as the "glue" that connects strategy to execution.
• Organizational Leadership : Bring a marketer's brain and a project manager's discipline. Keep initiatives on track, maintain high attention to detail, and ensure nothing falls through the cracks.
• Reporting & Insights : Collaborate with data analysts to review marketing performance data, identify actionable insights, and recommend next steps for funnel and campaign optimization.

Qualifications

This role is built for a sharp, execution-driven marketer who can think strategically, manage complexity, and take full ownership of funnel performance. If you're a direct response expert who thrives in fast-paced environments and you want to make a real impact, we'd love to hear from you!

Why Join Awesomely?