Director, Paid Media
Ready to be the strategic powerhouse behind game-changing communications campaigns? Golin is seeking an energetic and accomplished Catalyst Director to lead the charge on integrated communications initiatives that make headlines and move markets.
This is your opportunity to be the central hub of innovationthe go-to strategist who brings ideas to life and makes things happen. You'll partner with dynamic client teams to orchestrate award-winning PESO (Paid, Earned, Shared, Owned) campaigns that drive real business impact and cultural conversation.
As a Catalyst Director, you'll be the master connector who turns ambitious visions into remarkable realities. You'll champion breakthrough thinking, lead high-energy collaborations, and deliver campaigns that don't just meet expectationsthey exceed them and win awards. This role is perfect for someone who loves being at the center of the action, thrives on bringing people together, and gets energized by turning strategic plans into spectacular executions.
Strategic PESO Campaign Program Management
- Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results
- Turn strategic visions into action-packed project plans with clear wins, exciting milestones, and meaningful impact metrics
- Partner with passionate client Communications and Marketing teams to weave PESO magic into broader business initiatives
- Present compelling campaign strategies to executive audiences, building excitement and securing enthusiastic support for game-changing approaches
Governance, Reporting and Optimization
Establish standardized operational processes including measurement frameworks, governance protocols, and performance checkpoints for all assigned integrated communications projectsDevelop and maintain performance monitoring systems through effective use of reporting tools, dashboards, and KPI analysis for paid, earned, shared, and owned media activitiesProvide holistic insights and data-driven recommendations to optimize campaign effectiveness and resource allocation across all Communications and Marketing initiativesCreate comprehensive performance reports that demonstrate ROI and strategic impact of integrated communications effortsClient Leadership and Strategic Counsel
Become the trusted strategic partner clients turn to when they need breakthrough thinking and flawless executionShape decision-making and spotlight winning integrated communications initiatives through inspiring strategic guidanceLead engaging client presentations and dynamic strategy sessions that build momentum and secure buy-in for innovative approachesStay one step ahead of client needs, developing creative solutions that consistently wow and deliver exceptional business resultsOperational Excellence and Team Leadership
Orchestrate the magic behind major integrated communications campaigns, bringing together talented teams to create something extraordinaryLead and inspire diverse Golin teamsstrategists, creatives, digital innovators, and media mavensproviding clear direction while celebrating creative collaborationFoster an environment of high-energy teamwork and innovative problem-solving that keeps everyone motivated and moving forwardGuide and develop emerging talent while building a culture of excellence and shared success within the Catalyst practiceBrand Consistency and Integrated Execution
Ensure all PESO campaign elements align with client brand standards and strategic narratives established by Communications and Marketing teamsCollaborate with creative, strategy, and account teams to ensure integrated storytelling and tactical execution reflect the organization's voice and positioning across all touchpointsOversee quality control processes to maintain consistency and excellence across paid media, earned coverage, social engagement, and owned content initiativesWhat We're Looking For
Bachelor's degree in Marketing, Communications, Business, or related field7+ years of relevant experience in strategic communications and integrated marketing, preferably within large organizations or agenciesProven experience managing fast-paced, multi-stakeholder projects with tight deadlines and competing prioritiesStrong understanding of PESO (Paid, Earned, Shared, Owned) strategy and its role in reputation management and customer engagementDemonstrated ability to work effectively in high-pressure, fast-moving environments while maintaining quality and attention to detailExperience leading and directing cross-functional teams through complex project executionDeep knowledge of performance metrics and KPIs to support effective tracking and reporting across integrated communications campaignsProficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation developmentExceptional client responsiveness with proven ability to quickly address client needs and provide timely solutionsStrong team communication skills with ability to clearly direct execution strategies and tactical implementationExcellent client presentation and communication skills with experience presenting to senior leadership and responding to real-time client feedbackExperience working with Fortune 500 clients or in corporate communications environmentsBackground in both agency and in-house marketing / communications rolesFamiliarity with marketing automation, CRM systems, and advanced analytics platformsProfessional certifications in project management (PMP) or digital marketingExperience in crisis communications and reputation managementCore Competencies
Energetic Leadership : Thrives in dynamic environments, energizing teams and driving momentum while delivering exceptional results on exciting timelinesStrategic Project Mastery : Loves juggling multiple high-impact projects, turning competing priorities into opportunities for innovation and breakthrough resultsInspirational Communication : Naturally gifted at rallying internal teams around shared goals, making complex strategies feel accessible and exciting to executeDynamic Client Engagement : Exceptional presentation abilities combined with genuine enthusiasm for building strong client relationships and delivering memorable experiencesCreative Problem-Solving : Gets excited about challenges and consistently develops innovative solutions that turn obstacles into opportunitiesCollaborative Spirit : Natural team builder who creates an atmosphere where great ideas flourish and everyone feels motivated to do their best workGrowth Mindset : Embraces change and new challenges as chances to learn, grow, and create even more impactful workWhat We Offer
Join Golin's award-winning team (PRWeek's Best Place to Work, Provoke Media's Global Agency of the Year, PRWeek's Large Agency of the Year, and Cannes Grand Prix winner) and work alongside industry-leading professionals who are passionate about creating change that matters.
At Golin, Catalysts are relationship builders who seek to understand, motivate, inspire, and bring people together to deliver the best work for clients. As a Catalyst Director, you'll champion smart strategies, advocate for innovative creative ideas, and protect brand priorities while conducting a team of curious, talented, and creative professionals.
Our Commitment to You
Opportunity to work on award-winning, industry-leading campaignsCollaborative, inclusive culture that values diverse perspectivesProfessional development opportunities and mentorship programsCompetitive compensation and comprehensive benefits packageFlexible work arrangements and strong work-life balanceAccess to global resources and expertise across 50+ offices worldwideWhy Work for Us?
We reward our employees for creating the best work of their lives, providing the following benefits :
Flexible, hybrid culture that encourages work / life balance, self-care, and collaborationUnlimited time offYear-round Flexible FridaysExtended leaveMonthly wellness stipendTuition reimbursement401K matching programTraining and career pathingCommunity service opportunitiesThis is more than a jobit's your chance to be at the center of award-winning work that shapes culture and drives business success. You'll join a team that doesn't just win awards (though we do plenty of that!); we create work that people actually talk about.
If you're passionate about bringing big ideas to life, love working with brilliant people, and get energized by the challenge of turning ambitious client goals