Digital Marketing Manager - Paid Media & CRMClub Fitness • St Peters, MO, United States
Digital Marketing Manager - Paid Media & CRM
Club Fitness • St Peters, MO, United States
19 hours ago
Job type
- Full-time
Job descriptionLead planning, execution, optimization, and reporting for : Google Ads (Search, PMax, Display, YouTube) TikTok Ads Programmatic via StackAdapt Develop full funnel paid media strategies aligned with acquisition and retention goals. Manage budgets, pacing, and bid strategies across all channels. Build and optimize custom audiences (lookalikes, retargeting, CRM-based, behavioral). Conduct A / B and multivariate tests to improve performance. Collaborate with creative teams to refine messaging, creative assets, and landing pages. Own HubSpot CRM strategy, automation, segmentation, and reporting. Build workflows, lifecycle stages, lead scoring models, and communication sequences. Manage email / SMS automation, nurture journeys, and audience segmentation. Ensure effective CRM AdPlatform syncs (Meta & Google) for accurate targeting and attribution. Oversee integration and data flow between HubSpot and external systems. Deliver weekly and monthly performance reporting across all paid and CRM channels. Analyze campaign data to generate actionable insights and optimization recommendations. Monitor CAC, CPA, ROAS, ROMI, conversion rates, and engagement metrics. Own dashboards across HubSpot, Google Analytics, and ad platforms. Work with the Marketing Director to align on digital strategy and performance goals. Partner with creative and operations teams to launch and iterate campaigns. Coordinate with technology partners on tracking, pixel deployment, and integration needs. Bachelor's degree required, preferably in : Marketing, Digital Marketing, Advertising, Communications, Business Administration, Data Analytics / Marketing Analytics, or a closely related field. Minimum 5 years of digital marketing experiencewith a heavy focus on paid media. Expert level HubSpot CRM experience(automation, workflows, segmentation, attribution). Advanced hands-on experience running Meta and Google Adsat scale. Experience in TikTok Ads, Programmatic (StackAdapt), or other DSPs. Experience integrating CRM data with ad platforms (HubSpot, Meta / Google syncs). Strong knowledge of tracking, UTMs, pixels, offline conversions, and attribution. Proven ability to manage large budgets and deliver performance-driven results. Strong analytical and data interpretation skills. Experience with subscription, membership, or lead generation funnels. Familiarity with fitness, wellness, retail, or consumer subscription brands. Experience with lifecycle retention strategies. Comfort working in a fast-paced, high-growth environment. Strong content and creative feedback skills. A seasoned, data-driven marketer with a strategic mindset. Someone who thrives in execution and optimization. Highly organized, collaborative, and proactive. Passionate about performance marketing, CRM automation, and emerging ad technologies.
Job Details
Job Location
Corporate Office - St Peters, MO
Position Type
Full Time
Education Level
4 Year Degree
Job Shift
Day
Job Category
Marketing
Description
C ommunity | A ction | R ecognition | E xperience
OUR VISION is to be the elite health and fitness provider in every community we serve.
OUR MISSION is to provide the best experience for everybody to improve their quality of life through fitness.
Overview
Club Elite / Club Fitness is transforming the fitness and wellness landscape with cutting-edge technology, elite amenities, and a rapidly expanding network of clubs across the St. Louis region. We are seeking a seasoned Digital Marketing Managerto lead our paid digital advertising and CRM strategy across multiple platforms and channels.
This role is designed for an experienced marketer with deep HubSpot CRM expertise, expert-level knowledge in Meta and Google Ads, and strong hands-on experience across programmatic, emerging platforms, and CRM-driven advertising workflows.
The Digital Marketing Manager - Paid Media & CRMwill own the strategy, execution, optimization, and reporting for all paid digital campaigns and CRM programs. This includes Meta Ads, Google Ads, YouTube, TikTok Ads, and Programmatic Advertising via StackAdapt.
You will partner closely with the Marketing Director and creative teams to drive high-quality leads, enhance member acquisition, and optimize retention efforts across our club network.
Compensation & Benefits
- Employee Stock Ownership Plan (ESOP) : As an employee-owner, you'll earn shares in the company at no cost to you, building long-term wealth as the company grows.
- Base Salary Range : $90,000 - $120,000 annually. Final offer will be determined based on years of experience, depth of platform expertise, and demonstrated performance capabilities in paid media and CRM.
- Additional Perks & Benefits : Comprehensive benefits package including health, dental, vision, and more!
Key Responsibilities
Paid Digital Advertising
Meta (Facebook / Instagram)
CRM Management (HubSpot)
Analytics & Optimization
Cross-Functional Collaboration
Qualifications
Required Qualifications
Preferred Qualifications
Who You Are
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Digital Media Manager • St Peters, MO, United States
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