Digital Marketing Specialist (SEO and PPC)

Digital Marketing Specialist(SEO And PPC)

The Digital Marketing Specialist(SEO and PPC) collaborates with the Marketing team to create and oversee digital content. In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers. This encompasses managing pay-per-click (PPC) campaigns and generating new business.

How Our PPC Specialist Spends Their Time :

• Develop and implement search engine marketing (SEM) and pay-per-click strategies
• Own and optimize digital ad campaigns
• Strategically optimize ad copy
• Analyze and report on campaign metrics, including clicks, impressions, and conversions
• Analyze the company's SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively
• Conduct in-depth keyword research, including competitor research, to identify gaps
• Research and stay up-to-date on online advertisement trends
• Devise new ways of driving traffic to the company website(s)
• Use Google Ads and other relevant digital marketing tools to drive campaign success
• Manage and optimize Verified First's Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation
• Coordinate digital marketing efforts with other departments and teams
• Perform other duties as assigned

What You Bring :