Talent.com
Senior Content Marketing Specialist

Senior Content Marketing Specialist

AlimentivDenver, CO, US
2 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

The Senior Marketing & Communications Specialist is responsible for generating content and assets that align with the goal of enhancing the organization’s visibility, brand awareness, and lead nurture / generation efforts. This role is an individual contributor role that involves content development, campaign creation, development of digital assets, event promotion, collaboration with internal teams, partners (for co-marketing) and vendors, and reporting on marketing materials & campaigns effectiveness (with digital marketing manager). Overall, this role will contribute to shaping strategic marketing communication planning and ensure cohesive and compelling messaging across channels at Alimentiv.

Responsibilities

  • The role will require a combination of the following :

Marketing Communications & Content Creation (40%)

  • Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels.
  • Project management of all marketing communications from development to measurement of success of all assets : interviews with key subject matter, editing, review, approval and archival.
  • Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed.
  • Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed.
  • Track the development of GTM marketing assets to support expansion commercial strategies.
  • Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations.
  • Develop concepts and storyboards for videos and interviews and recommend new digital assets.
  • Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager.
  • Digital Strategy & Demand Generation Content (30%)

  • Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content.
  • Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales.
  • Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content.
  • Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines.
  • Manage the optimization of content for SEO with digital marketing manager.
  • Event Promotional Campaigns (20%)

  • Develop promotional content and advertising plans for all conferences and activities.
  • Manage a calendar of promotional events : webinars, road shows, special events (open-houses, ATRC) and promotion.
  • Liaise with external event organizers and vendors to develop impactful media promotion at events.
  • Operations & Administration (10%)

  • Track campaign marketing expenses and maintain documentation for budget reporting.
  • Manage content project management dashboards.
  • Evaluate and recommend new vendors / agencies (content writing, graphic design, video, photos).
  • Maintain with graphic designer an inventory of marketing materials / collateral.
  • Build and maintain an organized spreadsheet / database of communications material archives and copy text.
  • Route materials through different review processes and record approval.
  • Note this role may require occasional travel to London or EU offices, occasional conference travel may also be required (~10% travel requirement)
  • Qualifications

  • Essential :
  • 4-6 years' minimum of related experience in a marketing / communications role with a heavy focus on content generation, Certificate / diploma / Bachelor 's in related field
  • Strong communication skills, exceptional attention to detail, and skilled at working with highly technical and scientific content
  • B2B marketing experience required
  • Preference given to candidates :

  • Global experience in a contract research organization (CRO), working with clinical trials content
  • EST-time zone preferred due to nature of work
  • Marketing automation experience (Hubspot, etc.)
  • Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc.
  • Project Management of campaigns - Monday.com, Asana, Smartsheet, or related
  • Demonstrated experience in dashboarding, metrics, and analytics
  • Experience providing a consultative approach to stakeholders on messaging and method of delivery
  • bonus
  • PHISHING SCAM WARNING : Alimentiv is aware of the continued increase of phishing scams, leveraging various methods of attack via email, text, voice and social media. Please note that Alimentiv only uses company email addresses, which contain “@alimentiv.com”, to communicate with candidates via email. If you are contacted by someone about an open job at Alimentiv, please verify the domain of the sender’s email address and that they are asking you to apply on this website. If you believe you’ve been a victim of a phishing scam, please contact your local government cyber authority to report.

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

    Create a job alert for this search

    Content Marketing Specialist • Denver, CO, US

    Related jobs
    • Promoted
    Content Marketing Manager

    Content Marketing Manager

    SambaSafetyEnglewood, CO, US
    Full-time
    Hi, we’re SambaSafety and we offer the industry’s most comprehensive driver monitoring software.Our mission is promoting safer communities by reducing risk through data insights.Compani...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director, Marketing, NA

    Senior Director, Marketing, NA

    Vantage Data CentersDenver, CO, United States
    Full-time
    Senior Director, Marketing, NA page is loaded## Senior Director, Marketing, NAlocations : Denver, Coloradotime type : Full timeposted on : Posted Todayjob requisition id : R19848# • •About Vanta...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Specialist

    Marketing Specialist

    Informa MarketsBoulder, CO, US
    Full-time
    Informa Markets, a division within Informa, creates global platforms for industries.We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets.These are typic...Show moreLast updated: 11 days ago
    • Promoted
    Senior Director of Marketing

    Senior Director of Marketing

    XTI AerospaceDenver, CO, US
    Full-time
    XTI Aerospace is a pioneering leader in xVTOL and powered-lift aircraft solutions.We’re developing the TriFan 600, which combines helicopter vertical takeoff and landing (VTOL) versatility wi...Show moreLast updated: 15 days ago
    • Promoted
    • New!
    Senior Specialist of Content

    Senior Specialist of Content

    Vail ResortsBroomfield, CO, US
    Full-time
    Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination re...Show moreLast updated: 11 hours ago
    • Promoted
    Performance Marketing Specialist

    Performance Marketing Specialist

    TEGNADenver, CO, US
    Part-time
    Performance Marketing Specialist.Performance Marketing Specialist Social Media & Mobile App Downloads.Director of Performance Marketing. We are seeking a results-driven Performance Marketing Specia...Show moreLast updated: 1 day ago
    • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Nextworld LLCEnglewood, CO, US
    Full-time
    The Senior Product Marketing Manager will be responsible for helping to develop and execute Nextworld’s product marketing strategy for its WMS product, ensuring successful launch and promotio...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Pursuits Specialist

    Senior Marketing Pursuits Specialist

    SwinertonArvada, CO, US
    Full-time
    Senior Marketing Pursuits Specialist.At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Mission Rock Residential LLCDenver, CO, US
    Full-time
    Integrity | Accountability | Respect | Relationships | Inclusivity | Vision | Empathy.The Digital Marketing Specialist drives Mission Rock Residential’s (MRR) success by turning data into act...Show moreLast updated: 26 days ago
    • Promoted
    Marketing Specialist

    Marketing Specialist

    AppcastDenver, CO, US
    Full-time
    Appcast is the global leader in programmatic recruitment advertising technology and services.With advanced technology, unmatched market data and a team of the industry’s best recruitment mark...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Specialist

    Senior Marketing Specialist

    Colorado StaffingDenver, CO, US
    Full-time
    The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line. Daily responsibilities include proj...Show moreLast updated: 1 day ago
    • Promoted
    Senior Marketing Operations Specialist (HubSpot), Remote

    Senior Marketing Operations Specialist (HubSpot), Remote

    AledadeDenver, CO, US
    Remote
    Full-time
    Join our Growth Marketing team as a technical expert who transforms how we execute campaigns and leverage data.Marketing Operations Specialist (HubSpot). Working closely with cross-functional teams,...Show moreLast updated: 13 days ago
    • Promoted
    Senior Marketing Manager, Indirect

    Senior Marketing Manager, Indirect

    GustoDenver, CO, US
    Full-time
    Senior Marketing Manager, Indirect.Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Specialist

    Product Marketing Specialist

    ABBDenver, CO, US
    Full-time
    At ABB, we are dedicated to addressing global challenges.Our core values : care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are ...Show moreLast updated: 30+ days ago
    • Promoted
    Revenue Marketing Specialist

    Revenue Marketing Specialist

    TrimbleWestminster, CO, US
    Full-time
    Ready to make a tangible impact on global industries using cutting-edge digital construction solutions? Join our dynamic AECO Revenue Marketing team and own the strategy that accelerates revenue gr...Show moreLast updated: 27 days ago
    • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Posterity HealthEnglewood, CO, US
    Full-time
    Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-fo...Show moreLast updated: 26 days ago
    • Promoted
    Senior Director of Marketing - Advanced Surgical

    Senior Director of Marketing - Advanced Surgical

    CONMED CorporationDenver, CO, US
    Full-time
    Director Of Marketing For Advanced Surgical.Director of Marketing for Advanced Surgical is responsible for delivering profitable growth in our Advanced Surgical business. This individual will work t...Show moreLast updated: 1 day ago
    • Promoted
    Senior Manager, F&B Marketing

    Senior Manager, F&B Marketing

    Vail ResortsBroomfield, CO, US
    Full-time
    Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination re...Show moreLast updated: 27 days ago