Business Development Principal

Position :

Business Development Principal

Reports to :

Business Development Manager

Status : Full-time, Exempt

Start Date : Immediately

Compensation :

$150,000 base + commission

OTE :

Varies based on performance

About the Firm

Our client is a well-established, fast-growing wealth management firm with over $3B in assets under management, 40+ team members, and more than 1,000 clients. They offer personalized financial planning and investment strategies tailored to the unique opportunities and challenges of living in the Bay Area. As part of a larger national network of independent advisory firms, they are committed to innovation, excellence, and long-term client success.

About the Role

Our client is hiring a

Business Development Principal

to focus on sourcing, qualifying, and converting high-net-worth individuals and families into long-term clients. This role includes working across several acquisition channels, including centers of influence, custodian referrals, and marketing-generated leads. The ideal candidate is a seasoned financial services professional with a consultative approach to business development and a deep understanding of the client journey.

Key Responsibilities

Build and maintain strong relationships with COI referral partners and financial consultants at custodians

Convert warm leads into long-term clients through a structured, high-integrity sales process

Effectively present the firm’s financial planning and investment philosophy to prospective clients

Execute the defined sales process and consistently meet business development goals

Collaborate with financial advisors to ensure seamless client onboarding and transition

Actively contribute to improvements in the BD process and support the growth of the overall team

Qualifications

5+ years of successful experience in advisory or retail investment sales

Bachelor’s degree required; CFP®, CFA®, or progress toward advanced credentials strongly preferred

Skilled in consultative sales, with a focus on relationship-building and needs-based solutions

Strong understanding of financial planning and investment concepts

Excellent verbal and written communication skillsOrganized, detail-oriented, and adaptable in a fast-paced environment

Proficiency with Salesforce or similar CRM systems, virtual meeting tools, and Microsoft Office Suite

Must have reliable transportation and the ability to travel locally for client and partner meetings

Base salary of $150,000 + commission (OTE dependent on performance)

Medical, dental, and vision insurance

Flexible Spending Account (FSA) / Health Savings Account (HSA)

401(k) plan with employer contribution

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