OluKai is hiring : Tradewind Services Paid Advertising Growth Manager in Irvine

Paid Advertising Growth Manager

Overview

Archipelago Companies, a portfolio of highly successful consumer lifestyle brands, is seeking a talented and passionate individual with an entrepreneurial mindset to join our team. Our brands, including OluKai, Kaenon, Melin, Roark, are leaders in their respective markets, offering high-quality products and authentic marketing stories direct to consumers. At Archipelago Companies, we pride ourselves on our commitment to integrity, and we strive to create a culture of excellence in everything we do. If you are a driven and innovative individual with a passion for consumer brands, we invite you to apply for our open position and become a part of our dynamic and growing team.

Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble). Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns.

They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape.

The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company.

Responsibilities include but are not limited to :

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