Assistant Athletics Director of Community Partnerships and Revenue Generation

Assistant Athletics Director of Community Partnerships and Revenue Generation

Intercollegiate Athletics

Job #531729

First Review Date : Monday, October 16, 2023

Open Until Filled

At Cal Poly Humboldt, bold hearts and open minds shape the future.

Founded in 1913, Cal Poly Humboldt began as a small college for teachers. Today Humboldt has grown into a comprehensive university with rigorous science and liberal arts programs.

Designated a polytechnic in 2022, Cal Poly Humboldt provides hands-on, impactful educational opportunities that lead to meaningful, measurable outcomes for the individual, for the state, and the world.

Cal Poly Humboldt is proud to have nearly 6,000 students of all backgrounds spread across 61 majors, 13 graduate programs, and 4 credential programs all of whom contribute passion and creativity within their fields and set the stage for a future grounded in equity and sustainability.

Hands-on learning, inspired teaching, ground-breaking research, and thought-provoking creative activity happen daily at Humboldt.

Cal Poly Humboldt is a Hispanic-Serving Institution that strives to foster an inclusive and equitable community to support our students of diverse backgrounds.

We are committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality committed to working in a multicultural and multiracial community that reflects the diversity of the state.

Finding a better future is a task for the bold and open, the down-to-earth and visionary. Cal Poly Humboldt strives to cultivate these qualities in leaders, innovators, and scholars in every field.

Job #531729) Administrator I, Assistant Athletics Director of Community Partnerships and Revenue Generation, Salary Range : $3,750.

00-$11,146.00 monthly. Anticipated hiring Range $5417-$6,250 monthly. Appointments are typically made at the beginning of the salary range.

Salary is commensurate with qualifications and experience. This is a full-time / benefited / exempt, 12-month pay plant position in the Athletics Department.

This position is an Administrator 1 in the California State University Management Personnel Plan (MPP). Under this plan, incumbents are subject to normal management reviews and serve at the pleasure of the University President.

Additional information can be found at : . This position comes with a premium benefits package that includes outstanding vacation, medical, dental, and vision plans, life insurance, voluntary pre-tax health and dependent care reimbursement accounts, a fee waiver education program, membership in the California Public Employees Retirement System (PERS), and 14 paid holidays per year.

Additional benefits information can be found at .

Partnership : The Cal Poly Humboldt Department of Athletics and Playfly Aspire have formed a relationship to develop a world-class ticket and sponsorship sales team in Arcata, CA.

Cal Poly Humboldt has employed the services of Playfly Aspire because it combines progressive strategies and distinguished execution.

Led by expert professionals that stand at the top of the ticket sales and customer service industry, Cal Poly Humboldt Athletics and its fans will benefit from the commitment to integrity, the most professional ticket sales operation globally and the superior customer service that Playfly Aspire brings to every partner.

Cal Poly Humboldt Athletics and The Playfly Aspire encourage and value a diverse workforce and both are equal opportunity employers.

Position Summary : In this position, as department head, the incumbent will oversee two areas of revenue generation. New and renewed sponsorship sales activation and fulfillment.

New and renewed outbound and inbound ticket and club donation sales and retention. The Director has overall responsibility for generating new revenue, servicing existing ticket / club / sponsorship accounts, ensuring that ticket and sponsorship sales revenue goals are met, and will be integral in the development of sales and service strategies.

This role requires someone who is highly motivated to contribute to the overall sales and service efforts, passionate about leadership and development, and committed to preserving a culture that encourages, supports, and celebrates the diverse voices of our employees.

Key Responsibilities :

Utilizing a nondiscriminatory approach that provides equal opportunity for employment and advancement, embracing and encouraging our employees’ differences, and championing an environment where every team member feels valued (25%) :

• Monitor, manage and evaluate staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals, follow up with appropriate feedback and direction for development.
• Run a profitable business operation while exceeding client expectations in revenue generation and customer service.
• Ensure adherence to all Company Policies, including an acute focus on the Diversity, Equity and Inclusion and Discrimination and Harassment policies, engaging with Human Resources as appropriate.
• Oversee sales of ticketed sports and club donations through outbound and inbound sales.
• Daily sales and relationship cultivation phone calls, messages (electronic, mailings, with season ticket holders, sponsors, businesses, individuals, groups, and prospective buyers.
• Service the inbound ticket sales phone line to answer general fan questions and sell ticket packages.
• Prospect and target new sales opportunities to include season tickets, group tickets.
• Provide excellent customer service to Cal Poly Humboldt fans.
• Develop and execute approved Annual Business Plan and Operating Budget.
• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes.
• Lead in the development of ticket marketing, game promotions, and ticket pricing tactics.
• Ongoing development of New Ticket Sales and Ticket Service program in the following areas : new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting.
• Manage a book of business of donors and season ticket holders.
• Track and report daily, weekly, and monthly sales figures and relevant accountability.
• Serve as a member of the external operations team.
• Hit and surpass annual sales goals, team and personal.
• Grow business each year.

Advise and liaise with Campus Ticket Operations to assist in oversight, including but not limited to (25%) :

• Day-to-day operations of the Athletic Ticket Office.
• Supervise and train ticket office and gameday staff for sales opportunities.
• Coordinate ticket seating locations for all athletic events.
• Create and implement Ticket Office policies and procedures following university policies, NCAA / CCAA audit guidelines, and state law.
• Interpret all guidelines regarding NCAA / CCAA rules and regulations concerning ticket sales and distribution, and communication with the Conference on ticket distributions.
• Develop and maintain relationships with off-campus representatives regarding any events held at the athletics venues, and serving as department liaison with students, faculty, staff, Alumni Association, and the general public.

Sponsorship Sales and Activation (45%) :

• Create key sales strategies and go-to-market plans that generate long-term revenue.
• Retain and grow existing partnerships while re-igniting historical community partnerships.
• Ownership of reporting and prospect pipeline in a way that communicates well to all stakeholders.
• Provide data driven reports to athletic leadership on a weekly basis.
• Manage and track all marketing inventory while creating new assets and owning the fulfillment process.
• Lead sponsorship sales presentations that execute against short and long-term department objectives.
• Create and deliver marketing contracts and agreements while adhering to campus policies and procedures.
• Provide corporate partners with traditional, digital, and other non-traditional media opportunities to bolster their own brands and garner maximum exposure through inventory such as in-venue signage;
• digital engagement including social media, the official athletics website, content, event sponsorships and promotion; corporate hospitality;

television and radio game broadcasts and coaches’ shows.

• Assist with corporate hospitality, tickets, in-game promotions, and other activities.
• Provide Proof of Fulfillment for in-venue sponsorship elements.
• Prospect and relationship build with the idea of creating new corporate partner relationships.
• Hit and surpass annual sales goals.
• Develop and execute approved Annual Business and Sales Plan and Operating Budget.

Other duties as assigned (5%)

Knowledge, Skills, and Abilities Associated with this Position Include :

• Computer proficient (Microsoft Word, Excel, Outlook) and detail oriented.
• Excellent communication, interpersonal, presentation, and listening skills.
• Strong organizational, administrative and time management skills.
• Belief that a culture that encourages collaboration, flexibility, equity and fairness that enables individuals to contribute to their full potential, feel valued, and supported is key to success;

personally, professionally and for the company.

• Ability to work well with others and confidence when taking initiative.
• Professional image and demeanor at all times.
• Available to work Athletic events including home games and special events in evenings and on weekends.
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures.

Minimum Qualifications :

3-5 years of sales experience required with a minimum of 2 years in Sales Leadership.

Preferred Qualifications :

• 1 year Sponsorship Sales experience preferred.
• Experience with box office and ticket operations duties preferred, but not required.
• Bachelor’s degree is preferred but not required.
• Experience with ticketing software and CRM program preferred.

Application Procedure : To apply, qualified candidates must electronically submit the following materials by clicking the Apply Now button :

• Letter of Interest
• Resume or Curriculum Vitae
• Contact information for at least three professional references

Application Deadline : The first review date for submitted application materials on Monday, October 16, 2023.

Any inquiries about this recruitment can be directed to

and questions may be sent to