Senior Manager, Global Marketing Analytics (Los Angeles)

Senior Manager, Global Marketing Analytics

Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams! This position is responsible for leading advanced analysis, experimentation, and insight development that develop campaign strategies, creative execution, and media planning across key markets!

Responsibilities include :

• Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
• Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaignsboth paid and organic
• Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
• Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
• Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
• Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
• Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape
• Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization

Basic qualifications include :

Additional qualifications include :