Corporate MarketingFirst Federal Bank • Jacksonville, FL, United States

Corporate Marketing

First Federal Bank • Jacksonville, FL, United States

1 day ago

Job type

Full-time

Quick Apply

Job description

Core values speak to the heart of an organization and are the essence of a company’s identity. Everything we do is centered around our community , customer service , our stability , and being trustworthy . These values support our mission and vision, shape our culture, and provide a foundation for the future.

Offering a dynamic benefit package that includes but is not limited to :

Four Medical Plan Offerings to choose from
Employer HSA Contributions (Coverage / Plan exclusions)
Employer Provided Life Insurance Policy
Annual Health Incentive
Annual Wellness Reimbursement
Tuition Reimbursement program
Generous Match 401k Retirement Plan
Paid Sick Leave
Paid Vacation Leave
11 Paid Holidays based on the Federal Reserve Calendar

If you are ready to take on a challenging and rewarding role; we invite you to apply for this exciting opportunity.

ESSENTIAL FUNCTIONS :

Create and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.

Work with Chief Marketing Officer and division managers to facilitate and develop short term and long-term marketing, advertising and public relations strategies that will promote all services and products favorably for the bank.

Maintain collateral, brochures and other marketing materials for customers and ensures availability for bank staff and customers.

Review and oversee advertising copy and description across media including print and digital.

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Keep a pulse on the market's competitive landscape, make recommendations for campaigns and products with innovative and creative solutions.

Coordinate the bank's community relations to enhance the brand image and promote community engagement.

Coordinate the bank's publicity, serve to grow the brand with media outlets, including writing press releases.

Maintain knowledge of marketing trends and skills, including promoting services and products, keeping abreast of the issues, trends, and developments of the financial industry.

JOB REQUIREMENTS :

A minimum of 5 years’ marketing experience with a thorough knowledge of brand, marketing, advertising, and communication principles in a multi-media environment.

Bachelors in marketing, or related degree, strongly preferred.

Excellent communication skills, a strong sense of professionalism and ability to communicate both electronically and in person.

Possess a professional and collaborative demeanor.

Ability to work with executive management, sales team, and direct peers and communicate the appropriate level of detail.

Ability to work under tight deadlines and manage prioritization appropriately.

Possess a strong sense of urgency and a willingness and understanding to change direction as the market changes.

Ability to deliver difficult or negative news in a delicate and respectful manner with a strong understanding of grammar.

Excellent prioritization skills and organizational skills.

Must be creative and be able to propose “outside of the box” revenue-generating marketing ideas with a strong record of successful implementations.

Must have prior marketing and digital media experience, with measurable outcomes.

Strong Microsoft Office or Adobe Suite required.

An understanding of design software such as Adobe InDesign and CRM use and optimization.

Extended hours sitting and performing computer tasks, or assisting at on-site events, may be required.

Employees confirm they are able to perform the essential functions of this position to continue employment with First Federal Bank.

Bilingual candidates encouraged to apply.

EQUAL OPPORTUNITY EMPLOYER / VET / DISABILITY

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Corporate Marketing • Jacksonville, FL, United States