Associate Performance Marketing Manager

Job Title

Job Title Associate Performance Marketing Manager

Job Description

CREATIVITY IS OUR SUPERPOWER.

Its our heritage and its also our future. Because we dont just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heardwhen everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team :

Mattel Game Studios mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!

The Opportunity :

Mattel Games Studios is seeking an analytical and results-driven Performance Marketing Manager to join our growing mobile marketing team. In this role, you will be responsible for acquiring high-quality users across our diverse portfolio of mobile games. You will leverage your deep expertise in performance marketing, campaign optimization, and ASO to develop and execute robust growth plans. As a core member of the growth team, you'll collaborate closely with creative and analytics specialists, managing substantial budgets to deliver impactful results and drive global expansion for Mattels iconic brands.

What Your Impact Will Be :

• Plan, execute, and optimize multi-channel UA and retargeting campaigns across Meta, Google UAC, TikTok, Apple Search Ads, DSPs, and emerging channels like CTV and influencer partnerships.
• Manage multi-million-dollar monthly budgets, collaborating with Marketing Analytics on strategic allocation to maximize profitable growth and LTV / ROAS targets.
• Design and execute A / B and multivariate tests on audiences, bids, and funnels, translating results into scalable performance gains.
• Partner with creative teams to develop, test, and scale high-performing static, video, UGC, and experimental formats informed by performance insights.
• Increase app store visibility and conversion through keyword optimization and asset A / B testing (icons, screenshots, videos) using Sensor Tower and Data.ai.
• Analyze and interpret attribution data from MMP (Singular) and privacy-first frameworks (SKAN, Privacy Sandbox) to guide strategic decisions.
• Collaborate with product, live-ops, monetization, and analytics teams to align UA and re-engagement with in-game events, content releases, and monetization goals.
• Build and maintain strategic relationships with platform reps, network partners, and agencies to secure betas, negotiate deals, and explore new traffic sources.
• Continuously monitor trends in UA, growth marketing, and competitor strategies to proactively test and scale new channels and formats.

What Were Looking For :

The annual base salary range for this position is between $91,000 and $135,200

Dont meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate :

At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are :

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

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