Multi-Brand Marketing Associate Manager (P1-1531570-2)

Associate Manager, Multi-Brand Marketing

The Multi-Brand Marketing team is a dynamic team focused on developing processes and platforms to drive growth and engagement for our alternative brands. We aim to build meaningful connections with local communities, fostering guest love and loyalty.

The Associate Manager, Multi-Brand Marketing is responsible for helping develop and optimize brand strategies while executing marketing plans for a portfolio of restaurant concepts. Balancing long-term brand building with short-term performance driven initiatives, the PRG Multi-Brand Marketing Team oversees licensee, fast-casual brands such as Raising Cane's, Whataburger, Hibachi-San, Wasabi and Uncle Tetsu as well as company-owned, fine-dining brands Panda Inn and Yakiya. The Associate Manager partners with senior Operations leadership, providing critical support to achieving financial and growth objectives. Additionally, the position works on cross-functional teams, helping drive brand positioning, menu innovation, pricing, local marketing programs, new store opening plans and guest experience initiatives.

Job Responsibilities

• Partner with Operations leadership at PRG licensee partners, and alternative concepts, helping them develop strategies, programs, and tools that achieve financial and growth objectives.
• Analyze the competitive landscape, benchmarking each brand against local competitors in terms of product, price, promotion, and brand loyalty. Stays updated on culinary and marketing trends to identify opportunities for growth.
• Assist with developing and documenting PRG Multi-Brand Marketing policies, procedures, and process improvements to enhance team performance and efficiency.
• Support and implement brand strategies, programs, and tools to increase guest visits and grow guest frequency, store level sales, transactions, and guest satisfaction.
• Execute a tiered New Store Opening strategy catering to specific market needs, overseeing marketing activities for approved new store openings.
• Collaborate with external creative partners or agencies to help develop and implement promotions consistent with brand positioning that drive sales and transactions.
• Provide input on pricing strategies based on historical analysis and competitive and consumer insights.
• Contribute to the design of a comprehensive off-premises, omnichannel consumer experience for alternative concepts.
• Develop and execute loyalty / rewards structure for alternative concepts.

How We Reward You

Your background and experience :

Pay Range : P3 : $90,000 - $126,500 / Annual

Panda Strong since 1983 :

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,300 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.

You're wanted here :

We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to bloom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex / gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodations. If there is a reason you believe you require an accommodation, please reach out to our accommodation team via email at PandaLOA@PandaRG.com.