Talent.com
Integrated Marketing Manager (B2B)
Integrated Marketing Manager (B2B)Xsolla • Los Angeles, CA, United States
Integrated Marketing Manager (B2B)

Integrated Marketing Manager (B2B)

Xsolla • Los Angeles, CA, United States
2 days ago
Job type
  • Full-time
Job description

ABOUT XSOLLA :

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.

Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

We are hiring a talented and experienced Integrated Marketing Manager to partner with our marketing specialists to drive brand, partnership activations and lead generation campaigns for Xsolla. A successful candidate will have the experience and passion to create, manage, deliver and measure campaigns across our paid, owned, and earned channels. He / she will have the opportunity to drive campaign effectiveness and profit drivers for the company by collaborating with our internal teams and external channel partners to create compelling branded content.

In addition, we are looking for a highly organized individual who can effectively work on and deliver multiple projects simultaneously to liaise with our product, business development, customer support, finance, legal and global operations colleagues and stakeholders in offices located around the world.

You will take ownership of campaigns, with direct supervision from the Chief Marketing & Growth Officer, and work alongside the Experiential, Regional and Product Marketing teams in agroup effort to execute the larger Xsolla Marketing strategy. This role is based in the Xsolla Global Headquarters Los Angeles, California office.

Responsibilities

  • Create, manage, measure go-to-market strategies for our new solution launches;
  • Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community;
  • Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events;
  • Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms ;
  • Document, deliver, report and measure the effectiveness of our marketing campaigns;
  • Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla;
  • Optimize results in an effort to decrease costs per activations;
  • Deliver within the allocated marketing budget for campaigns and with our regional teams around the world;
  • Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

Requirements

  • Bachelor's degree in Marketing, Design, Business, or a related field;
  • 4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility;
  • Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns;
  • Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to written create content;
  • Data specialist who can gather information, report it and make recommendations based on findings from internal and external performance dashboards;
  • Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem;
  • Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;
  • Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite;
  • Strong B2B experience identifying opportunities within the gaming and / or fintech industries, from lead generation to forecasting, utilizing digital marketing campaigns (end-to-end) to convert, nurture and build life-long advocates as partners / clients
  • Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives
  • Ability to travel based on need. 10-20% for domestic and international travel.
  • Preferred

  • Flexibility, compassion, communicative, transparency, ownership
  • Experience with an entrepreneurial organization
  • Experience with a global company
  • MBA
  • Freedom to Act

  • Ability to work with minimal supervision, while achieving a high degree of accuracy and meeting deadlines
  • Size and Complexity

  • Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
  • Interaction

  • Ability to lead and participate in special projects
  • Ability to handle confidential information with the utmost level of professionalism
  • Performs well on cross-functional project teams and with external vendors
  • External Relationship

  • Partners with external vendors and maintains positive relationships
  • Partners with clients and maintains positive relationships
  • Robust network of game developers and publishe
  • $70,000 - $110,000 a year

    Benefits :

    We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we're not just building a business; we're cultivating a community that values creativity, collaboration, and the transformative power of play.

    Equal Employment Opportunity Statement :

    Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.

    We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

    Criminal History Consideration :

    For the Head of Global Payroll, we will conduct a background check that may include the following

    Criminal history check

    Employment verification

    Education verification

    Professional license verification

    Relevance to Job Responsibilities :

    The background check is relevant to this position because of the following role responsibilities

    Handling sensitive financial information / managing budgets / accessing funds

    Accessing confidential company data

    Ensuring compliance with regulatory requirements

    Rights Under the Fair Chance Act :

    Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [email protected].

    By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [email protected].

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

    Create a job alert for this search

    Manager Integrated Marketing • Los Angeles, CA, United States

    Related jobs
    Marketing Manager

    Marketing Manager

    Go Auto • Los Angeles, CA, United States
    Full-time
    If you love marketing that moves metal, this is the job for you! We’re looking for a results-driven, in-store marketing expert to lead the strategy and execution for a group of high-performing deal...Show more
    Last updated: 2 days ago • Promoted
    Institutional Gatekeeper Marketing Senior Manager

    Institutional Gatekeeper Marketing Senior Manager

    Capital Group • Los Angeles, CA, United States
    Full-time
    I can succeed as an Institutional Gatekeeper Marketing Senior Manager at Capital Group.Institutional Gatekeeper Marketing Senior Manager. Capital Group's thought leadership targeted at professional ...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager, Wearables International

    Product Marketing Manager, Wearables International

    META • Los Angeles, CA, United States
    Full-time
    Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with g...Show more
    Last updated: 2 days ago • Promoted
    Marketing Manager, NA SMB Marketing

    Marketing Manager, NA SMB Marketing

    Tik Tok • Los Angeles, CA, United States
    Full-time
    About the Team The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, ...Show more
    Last updated: 2 days ago • Promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    SKIMS • Los Angeles, CA, US
    Full-time
    SKIMS is a solutions-oriented brand creating the future of underwear, shapewear and clothing.We’re disrupting the industry with our game-changing product and culturally driven creative, and a...Show more
    Last updated: 14 days ago • Promoted
    Integrated Marketing Manager, Reality Labs

    Integrated Marketing Manager, Reality Labs

    META • Los Angeles, CA, United States
    Full-time
    Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that mak...Show more
    Last updated: 1 day ago • Promoted
    Integrated Marketing Manager, Reality Labs

    Integrated Marketing Manager, Reality Labs

    Meta Platforms • Los Angeles, CA, US
    Full-time
    Integrated Marketing Manager, Reality Labs.Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content.We are ...Show more
    Last updated: 1 day ago • Promoted
    TikTok Shop - Consumer Marketing Manager

    TikTok Shop - Consumer Marketing Manager

    Tik Tok • Los Angeles, CA, United States
    Full-time
    About the Team The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic...Show more
    Last updated: 2 days ago • Promoted
    B2B Marketing and Communications Manager

    B2B Marketing and Communications Manager

    CenterCal Properties • El Segundo, California, United States
    Full-time
    We stand as a beacon of innovation, quality, and inclusivity.Based in El Segundo, CA, we are currently seeking a.B2B Marketing and Communications Manager. Kind, Scrappy, Uplift Communities, Creative...Show more
    Last updated: 12 days ago • Promoted
    Director, Integrated Marketing

    Director, Integrated Marketing

    Sinclair Broadcast Group • Santa Monica, CA, United States
    Full-time
    Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built to serve fans wherever they watch. With six distinct products, 30+ annual tentpoles...Show more
    Last updated: 2 days ago • Promoted
    International Marketing Manager

    International Marketing Manager

    Eminent Inc • Cerritos, CA, United States
    Full-time
    REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers.As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver ...Show more
    Last updated: 30+ days ago • Promoted
    Integrated Marketing Manager

    Integrated Marketing Manager

    Anduril • Costa Mesa, CA, US
    Full-time
    Anduril Industries is a defense technology company with a mission to transform U.By bringing the expertise, technology, and business model of the 21st century's most innovative companies to the def...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    sweetgreen • Los Angeles, CA, United States
    Full-time
    The CRM Manager at Sweetgreen will play a key role in executing and managing multichannel campaigns-including email, push, in-app, and SMS-across our customer engagement platform, Braze.This role w...Show more
    Last updated: 2 days ago • Promoted
    TikTok Shop - Integrated Campaign Marketing Manager

    TikTok Shop - Integrated Campaign Marketing Manager

    Tik Tok • Los Angeles, CA, United States
    Full-time
    About the Team The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic...Show more
    Last updated: 2 days ago • Promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    24 Seven Talent • Los Angeles, CA, US
    Permanent
    Growing Contemporary Fashion Brand is seeking an Influencer Marketing Manager.This role will scale and integrate with influencer networks, affiliate programs, user-generated content (UGC), and comm...Show more
    Last updated: 14 days ago • Promoted
    Associate Brand Marketing Manager

    Associate Brand Marketing Manager

    Skill Corp • Santa Monica, CA, United States
    Temporary
    Aquent is partnering with a global leader in entertainment and media, a company renowned for shaping culture and delivering unparalleled experiences to audiences worldwide.This organization is at t...Show more
    Last updated: 2 days ago • Promoted
    Senior Manager, B2B Lead Generation and Marketing

    Senior Manager, B2B Lead Generation and Marketing

    Spokeo • Pasadena, CA, US
    Full-time
    NOTE : You will only be contacted by a specific email or by persons whose email address is from the actual @spokeo.Join our mission to make the world more transparent with data.Spokeo is a people se...Show more
    Last updated: 30+ days ago • Promoted
    DTC Marketing Manager

    DTC Marketing Manager

    Brand Knew • Los Angeles, CA, United States
    Full-time
    You'll be responsible for growing DTC brands through full-funnel marketing strategies that combine paid social, email, and on-site optimization. From developing high-performing ad creative to optimi...Show more
    Last updated: 2 days ago • Promoted