Marketing Manager
We are looking for an experienced Marketing Manager to lead strategic initiatives in the wholesale distribution industry. This role focuses on creating and managing impactful B2B campaigns targeted at dental professionals, practices, and institutions. As part of a dynamic team, you will drive brand awareness, engagement, and growth through innovative strategies and cross-departmental collaboration. This is a long-term contract position based in Brea, California.
Responsibilities :
- Develop persuasive sales tools and marketing materials, including case studies, brochures, email campaigns, presentations, and event collateral.
- Coordinate with events and brand teams to optimize marketing efforts during tradeshows and conferences.
- Track and analyze campaign performance, refining strategies based on data insights and sales feedback.
- Ensure consistent brand messaging while tailoring communications for diverse audiences such as dental professionals and institutional stakeholders.
- Collaborate with various teams to support product launches and promotional initiatives, ensuring alignment with organizational goals.
- Design and implement multi-channel marketing campaigns to boost customer engagement and drive demand.
- Partner with sales teams to develop effective enablement tools and strategies that enhance pipeline growth.
- Identify opportunities for market expansion and develop targeted outreach strategies.
- Monitor industry trends and competitor activities to inform marketing tactics and maintain a competitive edge.
- Manage integration projects and promotional activities to align with broader company objectives.
Requirements :
At least 7 years of experience in B2B marketing, preferably within healthcare, SaaS, or dental / medical technology sectors.Proven ability to execute successful multi-channel marketing campaigns.Proficiency in marketing platforms such as HubSpot, Google Ads, and LinkedIn Ads.Strong knowledge of buyer journeys, sales funnels, and field marketing strategies.Exceptional strategic thinking paired with a hands-on approach to implementation.Demonstrated experience in creating effective sales enablement resources.Ability to work collaboratively across departments and manage complex projects.Strong analytical skills to assess campaign performance and optimize results.