Overview
As an SEO Analyst, your role is to make meaning out of messy data and help shape smarter SEO decisions across our ecosystem. You’ll dive into traffic trends, user signals, and keyword performance, and you’ll connect the dots between visibility, user behavior, business goals, and team efforts. Your insights will support our strategy team, guide our writers, and empower our developers and designers. You’ll be our go-to for routine executive-level reporting, analysis of shifting search behavior, and identifying the actual impact of work done across our teams. You know that rankings are nice, but user experience, brand visibility, and business outcomes matter more.
This role sits at the intersection of marketing, product, and analytics. If you’ve ever caught yourself saying, “That number looks good, but is it real?”, you’ll fit right in.
You’ll be a traditional company employee. This is a full-time, 40-hour M–F position with company benefits. This is a remote position. Our main office is in Spokane, WA, with satellite offices in Austin, TX, and Salt Lake City, UT.
Responsibilities
- Monitor and interpret core metrics that reflect shifting user behavior, search trends, and AI-driven changes in visibility
- Build and deliver ongoing SEO performance reports for executive and stakeholder teams that are clear, honest, and grounded in what matters
- Identify attribution patterns and performance indicators that highlight the actual impact of content, development, and marketing work
- Investigate how people interact with LLMs and other AI tools and assess how our content impacts the information they return
- Collaborate with data engineers to refine and validate tracking mechanisms and ensure clean, reliable data
- Help design experiments or A / B tests to improve user engagement
- Speak comfortably and clearly about the role of AI and branded search visibility in modern SEO
- Tell stories with data, focusing on solid, actionable insights
- Recognize the difference between traffic volume and actual value, and guide others toward what matters
- Track and report on brand presence across AI summaries, search features, and evolving SERP types
Qualifications
3+ years of experience in SEO, web analytics, or related digital marketing rolesFluency in tools like Google Analytics, Google Search Console, Ahrefs, and Screaming FrogUnderstands how to tie SEO performance to business outcomes and real-world resultsStrong communication skills and the ability to translate complex data into plain English insights for non-technical stakeholdersInquisitive and proactive in validating assumptions and finding the signal in the noiseExperience creating dashboards or reporting templates for leadership-level visibilityExperience working with or alongside data engineers or BI teamsComfortable analyzing branded search volume, user journey metrics, and AI visibility trendsStrong interest in user behavior around LLMs and other AI tools, with an understanding of what influences their outputsFamiliar with data tools like Tag Manager, Matomo, and BigQueryAbility to analyze data for attribution and performance insights across multiple marketing channelsCompensation & Benefits
$85,000 / year100% employer-paid medical, dental and vision for employeesAnnual review with raise option22 days Paid Time Off accrued annually, and 4 holidaysAfter 3 years, PTO increases to 29 days; flexible time off after 5 yearsPaid Parental LeaveUp to 6% company matching 401(k) with no vesting periodQuarterly allowance to improve remote setup, continuing education, or personal comfortOpen concept office with friendly coworkersCreative environment where you can make a differenceOther
Seniority level : Mid-Senior levelEmployment type : Full-timeIndustry : Software Development#J-18808-Ljbffr