Sage Sotheby's International Realty is seeking a dynamic and innovative Marketing Manager to elevate our brand presence and drive our marketing strategies in the luxury real estate market. As a leader in connecting discerning clients with exceptional properties, we pride ourselves on delivering unparalleled service and expertise. The Marketing Manager will play a pivotal role in crafting and executing comprehensive marketing plans that resonate with our target audience. This position demands a creative mindset and an analytical approach to assess market trends and customer behavior. The successful candidate will inspire and manage a talented marketing team, ensuring that our branding, communications, and advertising initiatives align with the company’s vision. You will be responsible for overseeing digital marketing, content creation, event planning, social media strategies, and public relations, all while maintaining the highest standards of excellence that Sage Sotheby's International Realty is known for.
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and market share.
- Lead and manage the marketing team, providing guidance and support to ensure high-quality output.
- Oversee digital marketing initiatives including SEO, PPC, and social media campaigns to drive traffic and engagement.
- Develop and oversee marketing project workflows across multiple offices and various disciplines to support our sales associates across multiple markets.
- Create compelling content for various platforms, including website, newsletters, and promotional materials.
- Analyze market trends and adjust marketing strategies to meet evolving client needs and preferences.
- Collaborate with sales and agent teams to create effective marketing collateral and support materials.
- Build and maintain relationships with external partners, vendors, and media to maximize promotional opportunities.
- Supervise and enforce strict adherence to Sotheby's International Realty brand standards.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field; Master's preferred.Minimum of 5 years of experience in marketing, with a focus on real estate or luxury brands.Proven experience in developing successful marketing strategies and campaigns.Strong leadership skills with the ability to motivate and manage a team effectively.Exceptional written and verbal communication skills, with a keen eye for detail.Proficiency in digital marketing tools and analytics platforms, including Google Analytics, social media management, and CRM systems.Ability to analyze data, draw insights, and make data-driven decisions to optimize marketing efforts.Positive, solutions-focused attitude — brings energy, initiative, and professionalism.Extremely coachable and receptive to direct feedback without resistance or ego.Diligent and timely — consistently meets short deadlines and follows through without repeated reminders.Your resume & cover letter will be the first impression of your marketing aptitude.