Sr. AI Product Marketing Manager - AI Foundation

Sr. Marketing Manager

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SAP is at the forefront of AI-driven business transformation, embedding AI across its entire product portfolio to help customers run better, faster, and smarter. AI Foundation is SAP's unified platform for enterprise AI, designed to help organizations unlock new levels of productivity, efficiency, and decision-making. It is a key innovation in Business AI, leveraging Generative AI, large language models, and advanced orchestration to enable intuitive and intelligent interactions within SAP's enterprise applications.

SAP's Business AI mission is to accelerate AI adoption across SAP's enterprise applications and redefine business productivity. As the Sr. Marketing Manager for AI Foundation, you will be responsible for driving SAP's AI platform to market, ensuring it is well-positioned to empower businesses globally.

We are looking for a Sr. Marketing Manager to lead the marketing strategy, positioning, and storytelling for SAP's flagship business AI platform. This role is critical to SAP Business AI's success, driving awareness, adoption, and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates AI Foundation's impact, showcases its value to customers, and ensures it is positioned as a market-leading enterprise AI solution.

The Role

As the Sr. Marketing Manager, you will lead the end-to-end marketing efforts for SAP's enterprise AI platform. This includes defining positioning and messaging, supporting go-to-market strategies, and shaping customer engagement. You will work closely with Product Management, Engineering, Sales, and Corporate Marketing to craft a compelling narrative that showcases how AI Foundation redefines business productivity and decision-making for SAP customers.

Key responsibilities include :

• Define and execute the marketing strategy for AI Foundation, ensuring clear positioning and differentiation in the enterprise AI landscape.
• Craft compelling messaging and storytelling to communicate AI Foundation's value to enterprise customers, technical buyers, developers, and business leaders.
• Develop high-quality demonstrations that showcase AI Foundation's capabilities across SAP solutions, ensuring strong narratives for marketing moments, events, and press engagements.
• Lead cross-functional collaboration across SAP's marketing and product teams to ensure a cohesive approach to AI Foundation's positioning and customer engagement.
• Orchestrate go-to-market plans for AI Foundation, ensuring strong alignment across digital marketing, content, field enablement, and demand generation efforts.
• Track AI market trends, competitive positioning, and customer feedback to influence product roadmaps and marketing strategy for AI Foundation.
• Engage with customers, analysts, and industry influencers to establish SAP's thought leadership in AI-powered enterprise productivity.
• Drive product marketing excellence by aligning AI Foundation's messaging with SAP's broader Business AI strategy and ensuring its successful integration across SAP's ecosystem.
• Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events.

Experience & Skills :

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and / or mental disabilities.