Director of Media Job at Lindt & Sprüngli USA in Stratham

Overview Director of Media role at Lindt & Sprüngli USA. The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role partners with the media agency to develop effective and efficient media plans, and supervises optimization of all media campaigns. It uses data, performance analysis, and testing of new media channels and growth tactics, maintaining a test & learn mindset to evolve the media plans over time. The role contributes to the global Lindt learning agenda, collaborating with international colleagues and spearheading global media tests as appropriate. The Director of Media teaches and trains the internal brand team on media strategies and collects media inputs for annual planning.

Media Leadership – Essential Job Functions & Responsibilities Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution and optimizations of media plans

Oversee the execution of all paid media by the media agency(s) : linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands

Lead the annual strategic media planning process, including key briefs, analyses, and presentations, to achieve buy-in from senior leadership

Source and own the rolling master media plans, updating throughout the year as necessary

Lead all aspects of media financial investment and oversight : budget planning and invoice reconciliation

Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor

Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants

Serve as primary collaborator with the Communications / PR teams for paid social campaigns / tests & influencer marketing

Provide guidance to the brand teams on creative and media asset needs, based on the media plans

Build strong partnerships with Retail / E-Commerce teams for SEM / SEO and with Wholesale / E-Commerce teams for media support, making actionable recommendations for potential synergies

Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance

Build understanding of Lindt brand equity and sub-brand equities; ensure media channels align to Lindt equity and brand positioning

Demonstrate media expertise and navigate complex issues with a strong understanding of brand strategy and best-in-class media practices

Improvement & Innovation Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans

Define and establish a multi-year Lindt USA media learning agenda

Contribute to, learn from, and spearhead tests within the global digital and media learning agenda

Evolve global media principles to reflect the changing media landscape

Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvement

Measurement & Reporting Lead review of agency-developed campaign performance analyses with data-driven insights on plan effectiveness, cost analysis and optimization

Provide consistent media campaign / channel performance readouts and recommendations to business stakeholders

Develop KPI dashboards for annual plans and campaigns to track performance over time

Establish and share media best practices and benchmarks; highlight opportunities to test, learn and optimize based on consumer insights and new channels

Experience Qualifications & Requirements :

Required Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or equivalent in a Brand Marketing role with significant (7+ years) media oversight

Experience with FMCG brands; experience with international organizations is a plus

Ability to operate in a dynamic, fast-paced, deadline-driven environment

Track record of success in a KPI-driven environment

Media financial stewardship and oversight

Preferred Media agency experience

Skills & Knowledge Deep understanding of the evolving media landscape, traditional and digital channels

Ability to translate media understanding into brand strategies to drive business impact

Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners

Strong written communication skills for complex media concepts

Highly detail-oriented, efficient, and organized with ability to establish priorities

Strong cost-control mindset

Curiosity for continuous improvement

Education Bachelor’s degree in marketing, media, communications or related field

Masters preferred

To learn more about our benefits visit https : / / jobs.lindtusa.com / total-rewards

Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.

If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth

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