Senior Product Marketing Manager

Senior Product Marketing Manager

At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We're a passionate, customer-obsessed team that believes great technology should make life easier not harder.

If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo's products are positioned, launched, and loved in the market.

As Senior Product Marketing Manager, you'll own how HappyCo shows up in the market. You'll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.

What You'll Do

• Strategic Positioning & Messaging
• Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo in the market.
• Translate complex product functionality into clear, customer-centric narratives tied to business outcomes.
• Build and maintain a cohesive messaging architecture across all product lines and ICPs.
• Go-to-Market (GTM) Leadership
• Own GTM strategy and execution for new product launches and major releases.
• Partner cross-functionally with Product, Sales, and Marketing to define launch goals, target segments, and success metrics.
• Lead creation of launch materials web copy, one-pagers, internal FAQs, and more.
• Establish data-driven feedback loops between adoption insights, customer feedback, and roadmap priorities.
• ICP & Market Insights
• Define and refine ICPs and personas through data, interviews, and market research.
• Conduct competitive analysis to inform positioning and pricing strategy.
• Partner with demand gen and content teams to align campaigns with ICP pain points and triggers.
• Sales Enablement & Field Support
• Create and manage sales enablement assets (decks, battlecards, pricing guides).
• Train and empower sales teams to speak confidently about HappyCo's differentiation.
• Support ongoing enablement tied to product updates and campaign priorities.
• Pricing, Packaging & Product Naming
• Collaborate with Product and Finance on pricing and packaging for new releases.
• Lead product naming initiatives that reinforce brand strategy and market clarity.
• Cross-Functional Leadership
• Act as the connective tissue between Product, Marketing, Sales, and Customer Success.
• Drive alignment through clear documentation, strong communication, and leadership engagement.

What We Think You Need To Be Successful

Keys To Optimum Happiness At HappyCo

Founded in 2011, HappyCo builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property' has more than 5 million units on its platform.

We're everyday people with a shared purpose improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders and everything in between. Together, we're turning our passions into happier communities!

When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they're building better experiences for their residents. Learn more about our Product Vision here!

HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us do our best work. We're devoted to building an inclusive, supportive culture that empowers each HappyCo'er to succeed and grow. To learn more about our culture, check out our careers page!

We Offer :

Find out more about our US Employee Benefits here!