Skill & Experience Requirements
Strategic & Cross-Functional Leadership
- GTM strategy and execution for complex ad products
- Partner with Product, Sales, Engineering, Measurement, and Data Science to shape product-market fit
- Lead positioning and messaging development grounded in deep market and customer insight
- Serve as a voice of the advertiser, developer, and internal teams to influence product roadmap
Qualifications
Bachelor's degree in marketing, Business, Communications, or related field2-4 years of product marketing or digital advertising experienceWorking knowledge of Demand-Side Platforms (DSPs) such as The Trade Desk, Google DV360, or Amazon DSPFamiliarity with retail media networks, programmatic advertising, and self-service ad toolsFoundational understanding of AdTech / MarTech stack : DMPs, APIs, measurement, and data onboardingAbility to translate complex DSP features into advertiser valueStrong cross-functional collaboration skills; experience working with Product, Sales, and Analytics teamsProficiency with analytics and marketing tools like GA4, Tableau, Salesforce, PowerPoint, and project management platforms