Director of Product Marketing
PersadoFresno, CA, US- Full-time
Product Marketing Director
Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industriessuch as banking, insurance, and financial servicesmanage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalized timely, compliant content across channels with unparalleled efficiency and oversight.
As an employer, Persado is committed to creating a place where everyone's unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company's World's Most Innovative Companies list in 2020 and Built In's Best Places To Work in 2021, 2022 & 2024.
We are looking for a Product Marketing Director who can own the full spectrum of go-to-market storytelling and execution, defining positioning across your product line (from entry-level to enterprise), crafting unique differentiation, and creating high-quality collateral such as data sheets, white papers, gated content, explainer videos, and website copy. The ideal candidate combines strategic positioning skills with hands-on authorship and execution, bringing clarity, consistency, and impact to every customer-, partner-, and analyst-facing touchpoint.
Product Positioning & Messaging
- Define and continuously refine positioning across the product line, from low-end to high-end offerings.
- Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels.
- Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content.
Content & Collateral Development
Website & Digital Marketing Support
Go-to-Market & Launch Execution
What You Bring
What We Offer
Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
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