Group Vice President, Integrated Marketing & Performance Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Group Vice President, Integrated Marketing & Performance Strategy (GVP) is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across our client’s lines of business. Our client is an American financial services company providing banking and insurance products to their members.

This leader leads a team of strategists and guides the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence.

The GVP partners directly with our client’s senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role is at the intersection of media, data, creative, and experience—driving holistic strategies that tie insight to action and marketing to business outcomes.

Responsibilities

Define the Performance Strategy Vision

• Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client’s portfolio.
• Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.
• Translate business priorities into integrated, outcome-driven roadmaps.

Build & Lead a High-Impact Strategy Team

Data, Audience, & Activation Strategy

Bridge Media, Creative & Experience

Enable Optimization, Personalization & Technology Integration

Influence Executive Stakeholders

Things You’re Great At

Qualifications

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $176,000 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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