Vice President of Digital Marketing
ABA Centers of AmericaMiami, FL, United States16 hours ago
Job type
- Full-time
Job descriptionBachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 10+ years of relevant experience (healthcare industry a plus). Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns. Strong affinity for AI‑centric solutions to 1) maximize efficiency through automation and to 2) solidify ABA Centers visibility in AI search results. Up‑to‑date, working knowledge of current, past, and projected trends in SEM. Knowledge of marketing automation processes and campaign management. Ability to maintain clean background and drug screenings. Willingness to travel nationwide : 10‑15%. Being highly responsive to stakeholder requests and acting with an “urgency orientation.” Superior relationship‑building and influencing skills. Organized, thorough approach to work and ability to work effectively under pressure. Experience managing and developing a team. Proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences. Track record of working with senior executives. 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays). Flexible Spending Account (FSA) and Health Savings Account (HSA) options. Medical, dental, vision, long‑term disability, and life insurance. Generous 401(k) with up to 6% employer match.
Vice President of Digital Marketing
ABA Centers of America (Corporate HQ) – Downtown Fort Lauderdale, FL – In‑Office
ABA Centers of America provided pay range
This range is provided by ABA Centers of America. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$230,000.00 / yr – $250,000.00 / yr
About the Role
Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI‑enabled digital technologies and platforms.
- Lead AI Search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
- Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
- Foster a rigorous “test‑and‑learn” culture with a focus on continuous improvement.
- Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
- Lead and scale a digital marketing team of subject‑matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
- Work cross‑functionally with the key marketing sub‑functions to deliver to the needs of the operating businesses.
- Understand and provide regular insights into the client experience and journey in the digital space.
Requirements
Education, Work‑Experience, and Other Requirements
Expertise Needed
Benefits
Senior level : Director
Employment type : Full‑time
Job function : Marketing
Industries : IT Services and IT Consulting
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Vice President Of Marketing • Miami, FL, United States
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