Director of Digital Marketing

Director of Digital Marketing

Description

The Director of Digital Marketing plays a crucial role in driving customer acquisition, engagement, and retention by executing campaigns through diverse digital channels. This includes email, mobile app, paid social media, display ads, PPC, owned and operated spaces (such as set-top box messaging and commercial inventory), corporate website initiatives, and more, with a focus on lead generation, conversion, and brand awareness.

Duties / Responsibilities :

Lead the development and execution of multi-channel digital marketing campaigns across residential and enterprise markets, focusing on awareness, lead generation, customer conversion, ARPU growth, brand, and retention.

Oversee and manage campaigns across multiple channels, including email, mobile app, paid social media, display ads, PPC, and owned / operated space.

Drive the development and implementation of performance tracking and reporting systems to measure campaign success, providing actionable insights for optimization.

Use data-driven insights to refine campaigns, improve targeting, boost conversion rates, and enhance the customer journey.

Collaborate with marketing and sales teams to integrate CRM tools (e.g., HubSpot or similar) for lead flow management, segmentation, and personalized messaging.

Work with product, sales, communications, and customer success teams to align marketing campaigns with business objectives across the customer lifecycle.

Partner with IT and marketing peers on campaigns and call-to-action tactics to drive conversions through online portals and mobile apps.

Ensure high-quality content for digital campaigns, including email templates, app messaging, and social media ads, aligned with brand voice and objectives.

Lead and manage multiple campaigns simultaneously across lifecycle stages and sales channels, ensuring deadlines and goals are met with accuracy and clear communication.

Perform other duties as assigned.

Minimum Qualifications :

Bachelors degree in marketing, communications, or a related field.

7+ years of experience in digital marketing, with a focus on multi-channel campaign management.

Proven experience managing campaigns across email, app-based messaging, paid social media, and owned spaces.

Strong knowledge of analytics platforms and marketing CRM tools (HubSpot or similar).

Expertise in tracking campaign performance, analyzing data, and applying data-driven decision-making for improvement.

Excellent project management skills with the ability to manage multiple projects simultaneously.

Strong communication, collaboration, and content creation skills.

Ability to lead and work effectively with cross-functional teams.

Experience in B2C marketing required.